Remote work – Alternatives to an office career

When you don’t want an office job but still need to pay the bills, what are the alternatives? Remote jobs, which have been on the rise since the pandemic, allow you to conveniently work from the comfort of your home, usually on your own, flexible schedule. 

Nearly every facet of life transitioned to an online format during the pandemic, which gave rise to a widespread adoption of remote work environments. These remote work or ‘work from home’ roles still remain a popular option for many workers today. 

It is no question that being able to work from home or do a job remotely can have many benefits, including a better work-life balance, increased productivity, timeliness, flexibility to work anywhere – not just at home – and reduce time spent stuck in traffic!

If you are considering taking advantage of the remote work trend, there is certainly no shortage of opportunities. Here, we explore some of the common types of remote roles or opportunities that you can consider or maybe pursue, depending on your interest and skills, which include fields like sales and marketing, computer/IT or education and training.

 

Digital Marketing

Marketing, especially digital marketing, is growing into one of the top remote working spaces worldwide. With so many of us spending a lot more time online these days, the marketing and PR industries are increasingly focusing on digital marketing as a strategy, which consequently means more jobs surfacing in this category for remote workers! 

Digital marketers typically work with email, social media and web content to attract customers and boost brand visibility for their clients.

 

Freelance writer or copy editor

If you live and breathe words, writing could be a great remote work opportunity for you. Copy editors work to proofread and improve the quality of a writer’s content, while freelance writers create content for clients based on the needs of the client. As a writer, your area of expertise can be technical, medical, educational, creative or sales/marketing-focused, or perhaps even a combination of various areas. 

Those with a skill for written communication can find plenty of remote opportunities within this industry.

 

Web or graphic designer

A web or graphic designer makes visual graphics for a company’s digital or print marketing materials using computer applications or traditional artistic media. Typical duties of a graphic designer include using graphic design software to create illustrations for advertisements, logos, fonts, or layouts for businesses. With the exponential rise in eCommerce, many start-ups are utilizing the help of web or graphic designers to create an attractive store page for their online shops.

 

Starting your own eCommerce business

eCommerce is growing every year, and has become a major force in the global economy. For those who’ve ever wanted or dreamed of starting their own eCommerce business, there could not be a better time. Increased time online also means an increase in online spending, and many businesses are thriving by selling their services or products online. Even brick-and-mortar retails stores have opted to swing their businesses online. 

Starting your own eCommerce business is the perfect remote working opportunity. Not only will you have the freedom of owning your own company, work on your own time, and not have to report to anyone else, you can also personally witness, take full ownership and enjoy the success that you are achieving every single day! 

To top it off, eCommerce platforms like Lazada makes it simple and straightforward to start an online business, equipping their sellers with user-friendly tools and leading them all the way to success with support from websites like Lazada University. 

7 Hacks to Build Customer Trust in eCommerce

If people like you, they will listen to you, but if they trust you, they will do business with you

Zig Ziglar

Trust is what holds personal relationships and business transactions together, especially in eCommerce where face-to-face isn’t available. Simplicity and assurance at a single glance are what most of us look for in online stores and buyers want all doubts to be eliminated before exploring a brand online.

Gordon Lee, a Synagie Chief Business Officer shared that 90% of shoppers review an online store’s performance before even scrolling further. How do you then gain the trust of online consumers? Here are 7 hacks to build customer trust in eCommerce:

The panel of distinguished industry experts clockwise: Excel Hardware Marketing Director Kaden Choa, Synagie CES Vice President Jaydee Donesa, and Synagie Electronics, GM, SME Chief Business Officer Gordon Lee.
Jo Malone London’s official Lazada store with an elegant page decor, clear product categories, authenticity guarantee, followers, ratings, and returns policy.

1. Look Attractive and Reliable

One look is all it takes to make or break the decision to explore online store products. You want to captivate the attention of your page visitors with aesthetics and numbers. Feature high-quality pictures that enhance the charm of your offerings. A short video below one minute that tells your brand story or highlights your top product makes a lasting impression too.

In terms of numbers, reflect on the habits that social media has developed in us. We tend to judge the worth of a celebrity or brand based on their verified blue tick, followers, likes, and public comments. Apply this exact logic to your eCommerce page:

  • An authenticity guarantee in writing if you have a website.
  • Positive reviews score
  • Chat responsiveness
  • On-time delivery or a returns policy
  • A clear overview of product categories

Pro Tip:  For eCommerce platforms such as Lazada, verified sellers selling 100% original items can get an authenticity badge and a LazMall Flagship Store badge complete with a verified tick. As Kaden Choa emphasized, flagship stores represent legitimacy and a premium feeling of dealing directly with a brand owner.

2. Offer First Class Customer Service

Kaden illustrates that trust is like a pendulum – low risk will cause consumer trust to be high. Making the customer feel in control is a foolproof strategy to prevent people from feeling like they are risking their hard-earned money. 

How can we immerse our customers in a simulation of control? Two keys: Be reachable and helpful.  The latest technology of chatbots makes it easy to be reachable 24/7. Jaydee Donesa, Synagie’s CES Vice President, shared that this assures customers that they are being cared for, especially with simple questions or FAQs. 

Buyers want helpful answers when enquiring about a product online, even at odd hours. Time is saved, frustration is minimized and trust is fostered. 

Being helpful, however, does not stop at a chatbot. Jaydee recommends offering the best customer experience by assisting buyers in getting the best deals. Educate your customers on product features, how to use them, and update them on the latest promotions.

3. Feature Happy Reviews and Testimonials

Positive reviews, testimonials, and pictures taken by customers – these are cream of the crop eCommerce marketing strategies. 

A community that loves your brand will naturally draw in more buyers. In gratitude, these repeat buyers are happy to not only write reviews but also take videos to show off their unique ways of using your products. This creates curiosity and a desire to learn more amongst new target buyers.

Pro Tip: Go one step further to earn trust by showing that you truly care. Be sincere in responding to reviews and address any doubts. Additionally, be detailed when answering questions in your online store’s FAQ section. This is a fantastic opportunity to throw in tips and tricks. Imagine promoting more skincare products via clever answers to questions on sensitive skin.

4. KOLs – Harness the Power of Influencers

Influencers are the best spokespeople for your brand in this day and age. Asia leads the world in social media usage with 2022 statistics showing over 1.1 billion social media users in Eastern Asia and 847 million users in South Asia.

One way of harnessing the power held by influencers is by finding one who already loves your brand. Look for down-to-earth influencers or even better, key opinion leaders (KOLs) who are well-loved, accepted, and admired within your local community. Take for example Netflix actress, barrister-at-law, and TEDx speaker Koe Yeet with 232K followers who markets for Sony Malaysia, which is famous for its headphones.

5. Handle Unfavorable Feedback Diplomatically

Your online store can get launched to infinity and beyond only if you handle it with tact.
While it is great to feature positive reviews, refrain from deleting the negative ones. Instead, make it a point to respond diplomatically and take quick action on a complaint.

Jaydee affirms the human desire for transparency: 86% of consumers expect brands to act beyond their product or business. While good deals are crucial, eCommerce buyers also expect sellers to be truthful and act in the best interests of consumers. Gordon Lee, Synagie Electronics, GM and SME Chief Business Officer shared that to appease unhappy customers, businesses must:

(i) Practise three steps when typing a response to negative reviews. First, “I understand”. Second, “I care”. Third, “trust me to fix the issue.” This makes the customer feel heard and understood. Frustration is eased with the promise of a solution.

(ii) Fix an issue by offering a sincere apology with an appropriate solution. Sometimes, refunding is not the correct answer. You may want to ship an item in perfect condition along with a free gift to compensate the customer for his or her time to unbox, use, and grapple with issues. Returns? Just pick up the defective item upon delivering the new and intact one.

6. Be Open to Innovate

Part of building and strengthening the bridge of trust with your consumers is by believing in two-way communication. Gone are the days when we get bombarded with meaningless advertisements. Today, online customers expect both advertisements and products to be personalized.

Learning is critical in personalizing products. Gordon imparts that eCommerce is about learning, unlearning, and relearning. You must adjust and fine-tune what you think has been the ideal product aesthetics, usages, and preferences. A case in point is Popflex Active, a fitness line by Chinese-Vietnamese American Cassey Ho targeting young women. Cassey impressively customizes hoodie designs, athleisure size inclusivity, and even cutting based on comments on their Instagram page.

7. Be Consistent in Quality and Delivery

Gordon reports that it takes 10-12 positive reviews to neutralize the effect of one negative review. So, do keep your foundation strong! Always execute stringent practices when it comes to quality control. Your products should be free of defects and of acceptable quality – definitely not shirts that fray within weeks or cause a skin reaction for most.

Check for a long expiry date if you are selling solutions, skincare, or dry food. This is crucial as it concerns the health and safety of a human or pet. People appreciate a longer time frame of usage. A simple scroll of online stores selling chocolates will show you plenty of positive and negative feedback on expiry dates.

Delivery that is on time is not something to rest on your laurels once achieved. Maintenance is key.  It can be difficult to monitor delivery turnaround time with staff being prone to falling sick and the risk of missing out on notifying customers about a public holiday delay.

Thankfully, eCommerce delivery partners such as Fulfilled by Lazada stores, packs, and ships your items directly from a Lazada warehouse to ensure convenient deliveries in the twinkling of an eye.

Check out howwesell.asia’s Lazada Insider page for more brilliant ways to win and keep customers. Fully utilize what eCommerce has to offer today.

Achieving success can take more than one try: Laz It Up 2.0

No one ever said setting up an eCommerce business would be a breeze, and sometimes it takes more than one try to get it right. This is a lesson Pham Van Chinh of XPLUS, now a top selling seller on Lazada Vietnam, had to learn early on.

Van Chinh’s eCommerce journey began in 2016, when he set up his first Lazada warehouse for his health and beauty business, XPLUS. Like many entrepreneurs who are first embarking on the eCommerce journey, the beginning was not an easy one, but to Van Chinh, it has definitely been worthwhile.

For this ambitious businessman, being an entrepreneur meant believing in something more and building a business that is greater than what currently exists. His dream of taking XPLUS to the next level, led him to look for an online eCommerce platform to sell on.

After trying out various online platforms, Van Chinh chose to partner with Lazada for his adventure of growth. Unfortunately, things didn’t quite work out for him the first time. He shares that at the beginning, he and his wife were overwhelmed with trying to adapt their traditional selling habits and mindset of running a physical store, to an online store process.

Because eCommerce was new to them, the couple lost sight of what ignited their motivation to embark on this journey in the first place, and ended up parting ways with Lazada for some time.

Try, and try again

When you experience failure, it can be hard to dust yourself off and try again. But if you want to become better at anything in life, that’s the only way it’s going to happen. So after a brief pause, Van Chinh decided to try again.

The decision to return to Lazada was an easy one for Van Chinh. Even after an absence of two years, he felt looked after and warmly welcomed back into the community. This time around, Van Chinh equipped himself with Lazada’s seller tools and training programs that were designed to benefit businesses and entrepreneurs. Utilizing Lazada’s tools and armed with more knowledge, he began to feel empowered and to believe in himself. Sales began picking up. In 2020, XPLUS enjoyed a 4.5X increase in revenue after its return to Lazada.

The learning never stops

Van Chinh shares that for the first time, he realized that being an entrepreneur meant more than just monetary returns. To him, being an entrepreneur is also about bringing value and purpose to the people around us. “The global crisis and lockdowns took everyone by surprise, but we remembered our purpose to scale, and had to accept the challenge, be creative, and adapt!”

While they, like so many other entrepreneurs at this time, were certainly anxious about the future, Van Chinh felt Lazada’s support each step of the way, and continued to persevere, trust and rely on the foundations they’ve built together.

He’s especially grateful for Lazada University and Lazada Seller Club, which gave him and his team the knowledge to upskill and empower themselves, their staff, and their organization as a whole.

Bringing value to the community

Today, XPLUS is one of the top eCommerce sellers in the health and beauty industry on Lazada in the country, enjoying a USD 5-figure revenue monthly! Van Chinh’s experience goes to show that setbacks and failures are not the end. Sometimes it can take more than one attempt to get it right, as long as you keep trying.

With such a wonderful success story to share, Van Chinh is now using his experience and know-how to help motivate and guide other entrepreneurs, giving back to the community as a Seller Ambassador for Lazada. Lazada’s Seller Ambassadors program was created to help and guide new and existing sellers, saving lots of time in the process, and avoiding potential bumps, potholes, or mistakes that may dampen sales performance.

“My motto in business is to always keep learning. Always keep upgrading ourselves. Always keep engaging with the seller community. This will develop your brand and level up your business!” advises Van Chinh.

If you have a good business idea, why not go for it? You too can bring your family and community to the next level. Sign up with Lazada now as a new seller and enjoy exclusive benefits.

A desire to learn can lead to eCommerce success: Laz It Up 2.0

Eight years ago, Khun O’s entrepreneurial dream began with the opening of Tee-Phone’s first retail store in a small province in Thailand. It was only a small shop selling mobile telephones, accessories and other electronics items, but this humble beginning was the first step towards realizing his dreams, says Khun O, an earnest and determined entrepreneur.

“We came from small beginnings, but we had big ambitions,” he shared in his Laz It Up 2.0 video. Discovering Lazada as an eCommerce platform was the spark that led to his desire to level up his business.

Learning with Lazada

Lazada’s marketplace has more than 560 million potential buyers online with daily traffic of over 13 million views, and the wide range of product categories, such as home appliances, electronics, fashionwear, and many others was the perfect platform for a budding business like Tee Phone to begin its online journey.

Khun O joined Lazada in 2014. The transition to an online store was initially challenging, and he admits that he initially lacked the know-how on how to run an online store effectively. However, his determination to learn and desire to reach his goals with Lazada saw him immersing himself for the first few months in studying the platform, making adjustments where appropriate for his business and also trying out new tactics to see what worked.

Lazada University courses made the journey easier

Lazada University courses made the journey to entrepreneurship a smoother one, and enabled Khun O and his team to upgrade themselves and to continue learning and better manage every aspect of their business. “With Lazada University, we were able to better understand our customers and how to serve them better.”

Lazada’s free learning platform enables even a complete novice to start their eCommerce journey as they learn essential marketing strategies from experts that provide tips and insights on how to be a great seller. With livestream lectures, courses on building and optimizing your online store, Q&A forums and even testimonies from other successful sellers, all of these classes and live streams are free and accessible for anyone as long as they already have a Lazada account.

By 2020, Tee Phone was selling on Lazada with success. The business started to see fruits of their labor within a year, and expanded by 400% to become a top eCommerce store in the country.

Growth at a time of crisis

Unfortunately, like so many others, Tee Phone’s upward journey hit a roadblock during the pandemic. “With a city-wide shutdown declared, revenue from our physical store was severely affected. We focused our efforts on our eCommerce store to stay afloat,” Khun O explains.

“Utilizing Lazada’s wide range of seller tools was a game-changer for my business, and life changing for our ambitions.” Lazada’s Seller Tools which include Seller Picks, Lorikeet, Chat, Promotional Tools and Store Builder are key tools to help sellers grow their business and increase their sales easily.

Never give up!

Khun O advises aspiring entrepreneurs to be patient and stay ambitious while growing their business. “Focus on your goals. Keep learning and don’t be afraid to try something new. Your opportunities will come if you never lose sight of your dreams! We would never have imagined that one day, our tiny offline electronics shop would level up with Lazada into one of the biggest eCommerce stores in the country,” shares Khun O.

And dreams can indeed come true. Khun O did not let his initial inexperience in the world of eCommerce deter him. He utilized all the tools provided by Lazada to help him to learn how to sell on the platform, and with his ambition and determination, managed to achieve the level of success he has today.

Tee Phone even unveiled a brand new store in 2022, which goes to show that even during a time of crisis, one can still learn and grow, and emerge anew.

If you have a good business idea, why not go for it? You too can bring your family and community to the next level. Sign up with Lazada now as a new seller and enjoy exclusive benefits.

7 Steps to Boost Sales with Personalized Marketing

Every purchase is the culmination of the buyer’s personality, preference, and desire. Catering to these is a matter of understanding what they want and communicating it the right way. Today’s shoppers expect relevant and personalized targeted messages across platforms – these include notifications, in-app recommendations, click-to-buy pictures on social media leading to an online store, SMS push notifications, and more.

In fact, Wong Pei Gy, VP of Synagie’s Channel Development and Management reveals that personalized marketing messages can result in a remarkable 40% increase in conversion, 50% decrease in abandoned carts, and 10% additional average order value! Here are 7 steps to boost your sales with personalized marketing while striking a balance with data privacy:

The panel of digital commerce experts clockwise: Dr. Roh Sungjong (Singapore Management University Assistant Professor), Sonya Sison (Synagie Head of Performance Marketing), and Wong Pei Gy (Synagie Vice President of Channel Development & Management).

1. Build a Loyal Customer Base

“When the customer comes first, the customer will last” – Robert Half.

An eCommerce business is akin to an aspiring five-star hotel whereby a strong foundation and functional amenities are required. Then only can you enhance your business by listening, understanding, and engaging with your guests.

Wong Pei Gy, a Synagie VP leading a team of 70 to manage nearly 1000 in-stores, emphasizes that one must build a strong customer base and followers from your eCommerce store itself. Build a store with a user flow design that is both attractive and easy to use. Be sure to input crystal clear information and deals that stand out.

2. Use AB testing

Next, develop an irresistible charm for your brand with campaign participation such as too-good-to-miss introductory discounts and social media giveaways that raise brand awareness. Don’t forget to focus on responsive and helpful customer service along with a seamless fulfillment management that delivers your products promptly and undamaged.

Sample A of an advertisement shows that 64% prefer a zoom-in of an athleisure-looking sneaker. Sample B of an advertisement shows that only 36% are attracted to the picture of one pair.

One fool-proof way to effectively utilize your advertising budget is by using AB testing i.e. comparing two versions of your marketing messages to figure out which performs better. Pei Gy shares that AB testing in marketing campaigns is key to understanding your customer base.

Get creative with organic social content to reach your existing followers. Do this by curating a video or picture that matches your researched customer needs. You can also ride on the wave of influencers flooding the social media of your ideal eCommerce customers by doing paid social content. This enables you to reach a larger audience.

3. Craft Personalized Experiences for each Customer

Now that you have laid a solid eCommerce landing page and sussed out the advertisement messages that people love, it is time to get personal. This can be effectively mapped based on your customer’s frequent or recently searched keywords, perhaps even purchase history data.

For instance, dad at the beach in the picture above probably searches for comfy travel clothes or kids games, appreciating relevant marketing notifications – rather than irrelevant ones such as Y2K fashion.

The drawback of such mapping as highlighted by Dr. Roh Sungjong is that personalization depends on machine learning to track consumer preferences and oftentimes, setting up your own Survey Monkey or Google Feedback form is insufficient as human preferences constantly change. Businesses may need to spend lots to set up a system to capture consumer purchase habits and user behavior insights.

Thankfully, the modern digital commerce landscape has made it simpler with eCommerce platforms’ own analytics engines handling consumer behavior analysis, gathering insights, and performing target marketing. The best part is that this technology is free once a business sells on its platform.

4. Discovery of the masses

Your brand discovery stage is essential for successful customer acquisition, retention, and loyalty. Sonya Sison, who takes the lead in marketing at Synagie, strongly recommends personalizing even at the stage where your target customers are looking for products that they are interested in.

Platforms like Lazada have marketing solution tools that factor in personalization. This means that only customers who are interested in products you are selling will get recommended to your online store. How does it work? Users who browse the app get purchase behavior analyzed and such data is used to build the recommendation list of products that show up on the Lazada homepage as well as notifications with messaging like: “Liked this? You may also like…”

5. Aim for Repeat Purchases

“The purpose of a business is to create a customer who creates customers” – Shiv Singh

Once you have targeted the people who are interested in the type of products you sell, it is time to earn their loyalty. Get to know your customers better by reading every review and improving their experience based on that.

Pregnant women or new moms are great target audiences for repeat purchases. You can set up a “moms club” for legitimate mothers to sign up and receive truly exclusive discounts that accompany every stage of motherhood.

Be on the lookout and constantly introduce creative marketing messages, inspirational videos, and tips on how to use your products. Don’t miss out releasing limited edition products too. Of course, customers receiving notifications based on purchase history helps as well! Send short and sweet messages to buyers about the latest offers or related products from the same store once a buyer clicks follow and has purchased something.

Pro Tip: Constantly amplify your brand’s offerings. It can be showcasing the top reviews, providing free samples to introduce related products e.g. an eye cream, sunblock, or perfume when a customer purchases moisturizers. These buyers will either be delighted and purchase the full versions of these samples, or even better – pass the samples to family or friends!

6. Empathy

Time, technology, events, and businesses are constantly on the move with surprising twists at every turn in today’s fast-paced times. Dr. Roh Sungjong who specializes in teaching computational data science, analytics, and consumer decision-making points out that the greatest stranger is often our own self.

Hence, do keep in mind that surveys or reviews may not last the test of time as consumers often overestimate the stability of their preferences. Constantly stay in tune with the latest preferences of both new and repeat buyers. Numbers on your website or accounts register will reflect your current top products.

Pro Tip: eCommerce platforms like Lazada simplifies the process of comparing and contrasting overall product sales. It shows you how many SKUs have been sold thus far for each of your products.

7. Strike a balance with data privacy

Last but not least, keep in mind the privacy of your customers. Dr. Roh Sungjong discloses the findings that more consumers leave brands due to over-personalization rather than insufficient personalizations.

Data protection is indispensable. Customers who click “accept cookies” to let you track their location, age, add to cart items, and purchase history in fact wish to build a long-term trust in your data and privacy compliance.

When setting up an online store for your business (or you may already have one), a privacy policy that abides to your local regulations is fundamental. Even better, you can just incorporate your online business into widely-used eCommerce apps. Using an established platform such as Lazada saves you the worry of legal regulations with a qualified legal team to take care of your business data practices.

Get further expert insights on the latest commerce trends by heading over to howwesell.asia’s Lazada Insider page. Position your brand ahead of the marketing game and make wise business decisions today.

What’s in the Fashion Cart this Season: 9.9 Campaign

It is no secret that fashion is probably one of the biggest eCommerce categories, but as consumers and fashion retailers navigate the aftermath of the COVID-19 pandemic, where is the eCommerce fashion industry headed?

Many brands pivoted to face masks and comfort-based apparel just to stay afloat during the pandemic. Consumers replaced work clothes with loungewear, fancy high heels with comfortable shoes, or turned to athleisure goods such as sweats and yoga pants in search of relaxation and convenience as they worked from home. Sustainable, yet affordable clothing is also on the rise in the wake of global economic changes.

Will some of these trends continue now that we are in the endemic stages? We certainly think so. We hope these eCommerce fashion trends give you a taste of where the industry is headed and help you to drive maximum consumer engagement.

Inclusivity and Diversity in Sizing

Modern-day shoppers want clothing that fits them, however many plus-size shoppers still have problems finding a size above XL in some brands. There is a big gap in the industry when it comes to size inclusivity. Nevertheless, it remains a significant topic that all fashion retailers should take seriously as the curve market is growing year after year. The body positivity movement is seeing more and more fashion brands ensuring that a wider breadth of sizes is readily available, and making pertinent changes in the way plus-size fashion is advertised and marketed.

AR and VR Experiences

eCommerce retailers are attempting to retain existing customers and attract new ones through the use of Augmented Reality (AR) and Virtual Reality (VR) experiences. For example, technologies such as VR dressing room experiences are gradually gaining popularity. These virtual try-ons let customers see themselves in a brand’s clothing from the comfort of their own home. Retailers can also suggest items of clothing or other accessories to go with a piece based on known preferences, and with no restrictions and complete privacy to try on different styles, shoppers might be persuaded to explore more clothing than they would in-store.

Loungewear and Sleepwear

Demand in this category is likely to keep growing even as we reach endemic stages, as companies contemplate hybrid offices and the lines between work and home continue to blur. Comfort and versatility will remain a priority for many consumers in the years to come. There is also growing potential for retailers in the luxury sleepwear industry, with the millennial generation buying into luxury pajamas, as an overall style shift toward the ‘self-care’, comfort and wellness trends.

Sustainability

The fashion industry has long been criticized for being one of the most pollutive industries in the world. However, it’s clear that modern consumer attitudes are changing with many buyers considering a brand’s stance on sustainability before making purchasing decisions. A growing number of fashionistas also want to do right by the planet, and fashion brands who are already capitalizing on this interest by sourcing eco-friendly materials are standing out for the conscious consumer. ‘Vegan leather’ has been a yearly steady riser, with searches increasing year-on-year, as well as searches for ‘upcycled fashion’ or secondhand and thrifted items.

Statement jewelry

Most of us have cast our jewelry aside in the pandemic, however many consumers are starting to brush off the dust, or perhaps adding to, their jewelry collection. As we begin meeting up with our friends and family again, these accessories remain relevant finishing touches for any outfit and continue to be one of the most popular fashion eCommerce trends. Consumers attach meanings to gemstones and metals, and when it comes to fashion, jewelry is a form of self-expression. Having a piece of statement jewelry can help set their look apart in a distinctive and personal way.

Athleisure

Luxury streetwear and sportswear continue to evolve and trend in fashion eCommerce, While comfort seems to be the key driving factor in consumer purchases of athleisure goods, influencer-led campaigns by celebrities have also helped glamorize the use of activewear as a ‘lifestyle choice’. Today, these clothes and footwear are increasingly worn as casual wear at workplaces or even while attending some social events. Athleisure is also gaining popularity due to the societal trend toward a healthier and more active lifestyle among all age groups, especially during and in the aftermath of the pandemic.

Customizable Products

Product customization is becoming increasingly popular among all types of audiences. Many shoppers love the idea of owning items that are exclusive only to them or finding an item that feels like it truly belongs to them. Getting on the growing trend of customization and personalizing products to your customer’s liking will help them feel confident in their purchases, establish stronger connections as well as promote loyalty amongst your shoppers. When a customer feels like the product is truly theirs, it goes from being merely another product to a personal belonging.

Social Shopping

Social media has undoubtedly played a big role in influencing fashion trends since early on. Many eCommerce stores find benefit in being integrated with social media pages, and utilizing social shopping as a secondary channel to complement your online store. Regularly showing up in your follower’s social feeds is a great way to leverage the power of branding and you can also learn more about your target audience and how to better serve them and their needs when you spend more time on social media.

Travel accessories

After being mostly homebound for two years, many consumers are now planning and preparing for that upcoming local or international trip in a while. With travel bouncing back, many shoppers are updating their wardrobe with travel wear or looking out for that latest travel accessory to make that long-awaited, upcoming journey an unforgettable one. From luggage to packing cubes, portable pillow sets to customizable toiletry bags, travel is on the rise for many shoppers, and sales for these products that make travel more intuitive are also soaring.

Tune in to howwesell.asia for more tips on enhancing customer experiences and best practices to increase your sales.

What’s in the Beauty Cart this Season: 9.9 Campaign

Keeping up with the trends is how a business thrives, especially if you’re in a fast-moving industry like beauty and fashion, where a keen eye is needed to spot the changes and catch the right wave. 

For eCommerce sellers that want to take advantage of the trends, Lazada has already done some of the leg work for you, so read on to find out which top 10 beauty products are trending this season and for the 9.9 Campaign!

Face masks, eye masks, and lip masks
Even if COVID-19 is seemingly fading away and we might soon be done with daily mask wearing and the maskne that comes with it, it’s never a bad idea to offer buyers products that are a “skinvestment”. With or without a pandemic, products such as DIY face mask kits and lip masks, and also under eye masks, are great ways to cater to the skincare-interested aside from the usual N-95s.

Vitamin C Serums

While it was the most searched beauty ingredient in 2020, Vitamin C is still having its day in the sun. With its ability to tackle uneven skin tones and wrinkles, and prevent aging, stocking up on Vitamin C serums is definitely the way to go. Packed with antioxidants, keep an eye out for those serums!

Gua Sha

A traditional Chinese healing method, gua sha or jade scraping is the practice of using a smooth-edged tool to stroke the skin with pressure to reduce inflammation and boost immunity as well as collagen production. Originating from ancient China and popularized by social media platform Tik Tok, this trend  reduces inflammation and has an immune-protective effect that lasts for days!

LED face masks

This high-tech beauty trend has garnered a strong following by celebrity influencers like Kourtney Kardashian, Jessica Alba, and even footballer Paul Pogba! This electrical fountain of youth promises to reduce signs of aging, wrinkles, and clears up dull skin.

Graphic Liners

Thanks to HBO’s hit series Euphoria, many eye looks inspired by several of its main characters have especially encouraged more people to explore graphic eyeliner designs with eyeliners of striking colors. As more people experiment beyond the casual cat eye, you’ll want to jump in on this one for euphoric sales too!

Sunscreen

Protection against sun damage is integral for prevention against skin cancer and premature aging. As more people venture outdoors on beach holidays, sunscreen has become more important than ever, so you might want to have these sufficiently stocked.

DIY Beauty Devices

The COVID-19 pandemic has inspired many to get their own professional-standard results at home, whether through boredom or aspiration. As a seller, take advantage of these trends and get your hands on interesting appliances like facial steamers, UV LED nail dryers, and hair dryer brushes to serve your buyers better.

Blush

Skincare content creators on Tik Tok called it: Blush is back in season. With brighter pinks and shades of red dominating the spring scene, and a youthful flush, thanks to Selena Gomez’s Rare Beauty, blush is making a strong comeback, so don’t be shy and jump on the trend wagon!

Men’s Grooming Products

More and more men are becoming better educated about skin care, and are starting to invest in their facial routines. With unisex products becoming increasingly available, the men’s skincare and beauty industry is booming. To have a better idea of which products to look into, GQ has compiled a list of the top men’s skin care products (cleansers, serums, creams, etc.) to purchase.

Multitasking facial products

Minimalism, or ‘skinimalism’, is a beauty trend that started in 2021 and still continues to gain traction. Referring to the beauty and skin care products that do it all in one tube, sellers would be wise to stock up on these multitasking beauty products as they increase in popularity and is a sure way to maximize your sales during this 9.9 Campaign.

 

A BONUS TIP: Eco Friendly packaging and inclusive marketing

The Millennial and Gen Z crowd are well-informed, conscientious, and green-market savvy, and are more likely to make purchases from businesses that share their values, so you should invest in biodegradable packaging and ensure you have a selection of products that are cruelty-free, vegan, with naturally-derived ingredients, and are gender-inclusive. Make sure to let buyers know that you are in it to save the Earth too. 

Tune in to howwesell.asia for more tips on enhancing customer experiences and best practices to increase your sales.

7 Ways to Attract Customers in eCommerce and in Real Life

Shoppers nowadays are geared up to scan QR codes or check reviews online whenever they visit a brick and mortar store. 

Shopping trends today revolve around a standard mix of shopping methods: eCommerce, social media, and brick and mortar shops. While eCommerce and subsequently social media commerce has grown by leaps and bounds recently, all of these buying habits – known as omnichannel shopping – are each here to stay and grow in an upward trajectory.

Intrigued? Lazada Insider recently spoke to brand leaders of omnichannel retail. They provided insights on leveraging and capitalizing the trend, sharing 7 ways to attract target customers to buy on both your eCommerce and brick and mortar stores:

The distinguished speakers clockwise: Meyer Cookware Australia Managing Director Richard Millson, Synagie Omni Channel Chief Business Officer Neo Tze Siang, and Mentholatum Singapore Business Director Lynn Yeo.

1. First impressions matter
First impressions matter regardless of whether you meet a person or view a brand for the first time. It is clear that an online presence not only builds reputation but also shows customers the fantastic products that you offer.

Richard Millson, MD of Meyer Cookware emphasizes the importance of digitizing a purchasing experience wherever customers are shopping. Have good content at your website landing page or homepage in the form of qualitative videos and reviews.

You need not fret about spending a fortune or taking on a difficult journey trying to build a great website. Lazada storebuilder enables you to build user-friendly eCommerce features and even has a full suite of lessons on Lazada University guiding you to build a free landing page for your online store.

Additionally, Lazada has an impressive Google-friendly search algorithm. Run a Google search and you may realize that eCommerce platforms such as Lazada with products related to the word that you searched for will pop up at the top.

Extending the aisle of your brick and mortar store with a scannable QR code at the end is a brilliant way to include sizes and colors that are lower in demand.

2. Convenience is key
We all enjoy a buying process without any hurdles. It can be frustrating when a product or payment option that we prefer is not offered. Thus, it is essential to build an omnichannel purchasing path that is effortless and hassle-free.

Neo Tze Siang, CBO of Synagie Omni Channel states that multiple channels promote 90% chance of consumer retention with 2.5x chances that a consumer will buy more as opposed to a single retail platform.

One quintessential example is Richard Millson’s experience with a shoe brand extending the aisle in its brick and mortar retail store. A shoe color that cannot be found during his visit is readily available in the shoe brand’s online store. The result? Richard feels that the brand is looking after him, successfully enabling him to understand what the brand is all about.

3. Product value is king
With so many competitors especially in fast moving consumer goods such as beauty products, skincare, and fast fashion, it is easy to fade into the crowd.

To stand out, Neo advises sellers not to simply list down 10 product benefits but rather focus on one key strong unique selling point (USP) that cuts through the clutter. Additionally, he emphasizes on a consistent omnichannel brand message. Further asserting that statistics show 80% of shoppers go online to find out more while browsing online and 50% of shoppers are influenced by online information.

Pro tip: Your brand representation, logo, and marketing efforts should be easy to understand. Look for clean, crisp, and concise benefits that address your target buyer’s needs or wants.

4. Design great deals and loyalty programs
Price competitiveness is the true King in omnichannel shopping. Nonetheless, you can unleash the power of persuasion by introducing captivating deals and cleverly designed loyalty programs. Here’s how:

(i) Prompt customers to sign up for an online loyalty program when they are making a payment at your brick and mortar store.

(ii) Offer a “store pickup” option for buyers who check out items on eCommerce platforms such as Lazada.

(iii) Set price tiers where your real life store has slightly higher prices as opposed to your online store. This way, customers are beguiled to constantly check your online store for the best deals of the week.

One way to integrate offline-online experiences is placing a QR code in-store. If your eCommerce store is on Lazada, visitors who pop into your real life shop are prompted to buy. They can scan QR codes from Lazada that link them to claim exclusive vouchers and unbelievable mega discounts for the upcoming sales celebrations such as 9.9 or 11.11.

Pro tip: Price differentiation will not confound the customer. Rather, they will be more interested to keep browsing your online store to catch deals that otherwise cannot be obtained online.

A family enjoys watching a show together. Identifying the needs and wants of each member of a typical family unit can be powerful in upscaling sales.

5. Identify what your target buyers want
Figuring out what your target buyers are looking for is key in designing your omnichannel marketing efforts. Neo asserts that the two key fundamental drivers of customer choice are basic needs and entertainment.

If your target buyers are families, look into basic necessities that also add lifestyle value such as breathable clothing, skincare, and minimalistic furniture. Elements of convenience and comfort come into play.

Next, think of the latest trends where Neo states “tends to have a mix of logic and emotion.” The latest teenage fashion modeling after Billie Eilish’s style may not be necessary or timeless. Nonetheless, young girls still buy these clothing in bulk usually because they love Billie or they wish to fit in with their friends.

Some clear trends: During lockdowns, a demand for pet accessories, cooking items, and lounge outfits surged. Now as offices and events resume, office wear and formal dresses or suits are all the rage.

6. Give quality customer service
Customer service is vital to keep buyers interested and to create a friendly brand impression. As Lynn Yeo, Mentholatum Business Director states, recruit the right talent or upskill your current team members. Basics include activating an automatic chatbot across your eCommerce and social media platforms.

7. Commitment is essential
Last but not least, you must be in for the long haul to succeed in omnichannel retail. As Lynn points out, it is more harmful to start and abandon halfway than to not start at all. Once you catch the omnichannel market, just keep swimming.

In essence, the buzzword today is “pivot.” As Lynn expresses, one must promote and sell anywhere customers are buying. Go to where your target market is already spending their time, such as social media.

Start small, learn quickly, unlearn anything that doesn’t work. Be curious, be brave, and hire the right people.

Head over to howwesell.asia’s Lazada Insider page for more insightful podcasts on the world of commerce.

What makes an entrepreneur?

Were you that kid in class always saving up your allowance to buy small erasers or marbles then selling it to your friends? Or maybe you decided to start lending your comic books out to classmates to make a bit of cash on the side? Or maybe you even had early working beginnings working at your family’s store and understanding how a business can be run?

As early as you might have started, whether you decided to follow down that path is all that matters because the fact of the matter is that entrepreneurs aren’t born, they’re made. And they’re made over time, and through your life while you build up a repository of skills and qualities. Want to know if you have what it takes to be a successful entrepreneur? Our list could help you identify or hone in on the traits that could help you fulfil your calling!

1. You’re a Visionary

You’re someone who plays the long game. Starting a business is only one part of the success equation. You have to look ahead to sustain that success too. Being a visionary means you have the insight and vision to maintain a long-term business, which is not the easiest thing to do. But when you see an opportunity, (and you know exactly how to spot them) you grab it by the horns! You’re also someone who can recognise the latest and upcoming trends and can integrate them into the growth of your business. This also means having the foresight and wisdom to make sound business decisions, and you use this skill to your profit.

2. You’re Focused on Being Innovative

“Necessity is the mother of innovation” as the saying goes. Being an innovative person, you’re able to see to the needs of your business and customers, and resolve any issues that arise. In fact, you enjoy creative problem solving, and thinking outside the box is your specialty. Innovative people spot patterns easily, and are not afraid to take risks and experiment with new methods to overcome the most complex problems. If there’s a new way to make improvements to your products, pricing, placing, and promotions, you’ll find it.

3. In the Face of Opposition, you’re Persistent

Your motto is to keep on keeping on. You fight the good fight to achieve all of your goals. Being an entrepreneur who is persistent and passionate about your dreams, you know exactly what it means to dig in your heels when the going gets tough, and you know to stay positive when facing difficult situations in business. In fact, your persistence makes you comfortable with embracing failure too. You know that to be a business owner is to accept that failure is an important part of running a business. With how easy it is for things to go wrong or fall out of the scope of your control, what really matters to you is how you can use those failures to create an enduring business.

4. You’re Highly Disciplined

You create plans, test them, and execute them in style! And then you do it all over again tomorrow! The single most important trait of being an entrepreneur is self-discipline, and you know how important it is to stay on course. You innately understand that passion without discipline is like a boat without a sail. It’s on you to ensure that all distractions and hindrances in your path are moved out of the way, so that your business can thrive. No matter the sacrifice, you know how to power through the lows and highs to follow through with your goals.

5. You have a Strong Sense of Self-awareness

You are inwardly directed, able to master control over your emotions and you can see exactly what you bring to the table as an entrepreneur. Self-awareness is becoming an exceedingly important trait in business, aside from one’s personal growth. You understand that it is important to know when you’re standing in your own way and how to align your strengths and weaknesses to contribute to the success of your business. With this personal knowledge, you’re able to adapt and evolve with the unpredictable nature of business and thrive.

Let Lazada Guide your Journey into Entrepreneurship

Whether these are traits that you immediately identify with or have been putting work into, Lazada can help you become the entrepreneur you were always meant to be.

With the right attitude, grow your business to reach greater heights whether you’re a newbie or a veteran on the scene. Click on the Sign Up Now button at the top of the page and start your eCommerce journey today.

Increasing Brand Exposure through eCommerce: Laz It Up 2.0

Sheer grit, resilience, and determination can make a business remarkably successful, as proven by VONA Indonesia co-founder Violetta Affandi. In 2013, Violetta started selling premium leather-based products on the Lazada platform.

At a time when eCommerce was still in its nascent stages across the region, this gutsy decision proved to be a wise one. Today, VONA is a verified LazMall seller and the brand even ships overseas to countries such as Singapore and Germany!

Here’s how Violetta grew her brand exposure using eCommerce.

Exquisite VONA wallets with a premium look.

When you’re starting out

Starting an online business doesn’t have to be as hard as imagined. You need not take on the Herculean task of creating your own website or spend a hefty sum to hire a professional web designer.

In fact, Violetta shares that her initial website struggled to gain brand awareness despite investing her own savings. Thankfully, she discovered Lazada – then just a year old – that boasted a specially designed seller center. This seller center by Lazada offered (and still does!) a complete suite of tips and tricks for online business success.

Once on Lazada, Violetta never looked back. It’s as simple as it can get. All you need to sell on Lazada is to have:

  1. Your everyday contact details i.e. a local phone number in your country, a valid email address, and your very own warehouse address.
  2. A national identity card if you wish to sell as an individual; or a registered company and business license if you wish to join as a company.
The faces behind VONA: Husband and wife team Violetta Affandi and Fejri Muzakky.

Growing your eCommerce business

The growing pains of an online business is where it gets harder but can be simplified with the right partner to level up your success. Violetta advises aspiring entrepreneurs to be open to change in order to grow one’s business; only you can be the master of your fate and the measuring tape of your success.

She added that entrepreneurs shouldn’t be afraid to take risks but reminded them that they should strategize mindfully and wisely as winners plan ahead. Of course, it’s easier said than done, which is why Lazada invests healthily into the education of its sellers. With a decade of experience in assisting both startups and corporations, Lazada offers a free learning platform to learn marketing strategies from experts.

Topics on this learning platform are curated to earn customer trust and lead target audiences to love your brand. These include “Increase Your Reach & Gain More Followers” and “Entice Your Customers To Buy More.”

Sustaining your business in the long run

Keeping a business successful requires evolution. For VONA, it was the chance to join LazMall, Lazada’s virtual mall that is available only for leading international and local brands, from reputable retailers and resellers.

VONA in gaining its status as a LazMall Flagship store has joined the ranks of top-end brands such as Coach and Nike.

In reaching this level of success, VONA can accurately say that customers have confidence, trust, and loyalty towards its brand as LazMall guarantees 100% original and authentic products.

This is not all as you will gain a shiny LazMall badge on all your products, higher visibility on Lazada’s homepage, an elevated search ranking, and unique marketing solutions. Your brand will gain a magnetic power to pull vast numbers of your target audience should you qualify as a LazMall seller. 

Of course, that’s not to say that Marketplace doesn’t have its own superstars – it is after all, where you can start leveling up. If Violetta can level up her brand from ground zero, you surely can do it too!