Evolving is important for brands, who must have the ability to pivot in times of need The online marketplace is constantly evolving, with new competitors and changing customer expectations. So far, your brand might have withstood the test of time. But having a strong customer base today does not mean it’s time to sit back… Continue reading Reinventing your brand
Photo: Instagram.com/ms_kuan To say we live in an age of advertising is an understatement. From the internet to any social media app you use, advertisements are everywhere. While it is second nature to swipe an ad away, what can an eCommerce brand do to avoid being forgotten or swiped on through their ads? One foolproof… Continue reading 8 Tips to Grow in eCommerce with Complementary Branding
Niche targeting is an amazing strategy to elevate your eCommerce business to a level of repeat sales, long-term loyalty, and a status of expertise for highly specific consumer needs. In part 1, we introduced you to the world of niche markets, their valuable benefits, flexible business nature, and the consumer trends or sub-communities involved. Now… Continue reading Niche Targeting (Part 2): How to Find Niche Products
The modern shopper loves a hybrid of eCommerce and brick-and-mortar stores. Selling in your local community can get competitive with the low cost of starting an online store from a mobile phone coupled with the struggling economy. Differentiating yourself from competitors by using innovative and creative ways such as selling recession-proof items becomes necessary. That… Continue reading Niche Targeting (Part 1): How to Find a Niche Market
Whether it’s physical retail or eCommerce, building a community around your brand is crucial to any business. In eCommerce, this usually refers to the process of building, nurturing, and engaging with a community of customers and for the modern world, most community management typically takes place on various online platforms, including social media groups like… Continue reading Community management in eCommerce
Online shopping has become a significant part of everyday life but it can take a lot for sellers to keep the whole big lot of their products in order sometimes. Unlike physical retail, product categorization online can be a little harder. Let’s look at it this way. When a customer walks into a shopping mall,… Continue reading Benefits of effective product categorization
Having a rocking product description in eCommerce can lead to higher conversions How many times have you been enticed into buying something just because its description sounded good? For most customers, a considerable chunk of their time online shopping is spent reading the specific and detailed product descriptions of the things they wish to purchase… Continue reading The importance of compelling product descriptions
When you’re in the business of selling goods to consumers, you are likely to use a lot of different materials whenever you pack and ship products. Because of this, implementing sustainable packaging practices in your eCommerce business can help to reduce environmental impact and align with the growing global demand for eco-friendly solutions. Sustainable packaging… Continue reading Why you need to offer sustainable packaging and how to do it right
Collaborative efforts and a sense of community are needed to make progress towards a more sustainable future.
Generated using Dall-E 2 A recession may feel like an impending storm threatening to uproot your eCommerce business at any time – once your vault of savings or stash of cash runs out. Fear not though, for you can learn from the story of the oak tree and reeds. In a storm with strong… Continue reading How to Survive a Recession using the Power of Branding
The booming growth of eCommerce these past few years is undeniable and a large con of that has been the spam from marketing emails or App notifications in our smartphones. With at least 71 million enterprises in Southeast Asia, it is no wonder that there is an overwhelming amount of targeted online marketing – multiple… Continue reading 5 Ways to Create an Impressive and Memorable Brand
Our world today is facing rapid climate change. Carolin Barr who is the founder of susGain highlights that there are major socio-environmental issues. This rings true with CO2 emissions increasing by 90% since 1970, a looming threat of water scarcity by 2030, and extreme weather changes. Talk about the unbearable heat in Southeast Asia! In… Continue reading 5 Reasons for eCommerce Businesses to Embrace Sustainability
As sustainability becomes an increasingly important topic for businesses, it becomes more crucial to find innovative approaches that can help tackle the challenges we face and drive positive change. More organizations are looking into rehauling how they do business, referencing newer methods and processes like “agile methodology”. Agile methodology is a work process that is… Continue reading Potential of Agility to drive positive change
In a crowded eCommerce marketplace, telling your brand story helps you stand out from the competition. Your brand is more than just your logo, and when you build your brand story, it allows you to showcase what sets your brand apart, your unique identity and values, and the reasons why customers should choose your products… Continue reading How to tell your brand story in eCommerce
Sustainability is a critical issue that affects us all, from the health of our planet to the well-being of our communities and economies. It is a multidimensional concept that encompasses environmental, social, and economic aspects. When it comes to business, sustainability generally refers to doing business without negatively impacting the environment, community, or society as… Continue reading Breaking down the myths or facts in sustainability
These days, it’s no longer enough to simply create a product or service and expect to have a successful eCommerce business with minimal branding or marketing involved. Building your brand is an important part of eCommerce because it can help you stand out in a crowded market and increase sales and customer loyalty. A strong… Continue reading Low-cost branding strategies to help you stand out
Listen up if you are an eCommerce small business owner from Indonesia, Malaysia,the Philippines, Singapore, Thailand, or Vietnam, we have good news for you! In the previous article, we enlightened readers on the many ways to seek out eCommerce funding including a bonus tip on pre-sales. Now in this nifty guide (part 2), find out… Continue reading Realistic Ways to Fund Your Small Business (Part 2)
In fair economic weather, managing an eCommerce business can already be considered pretty challenging as most sellers would know. It’s hard work but can be equally rewarding with a decently swift return on investment (ROI). When a recession hits, however, it can be tough to ride out a season of low profits. Consumers spend less… Continue reading Strategies to Sustain an eCommerce Business in a Recession
One of the least favorite things as an eCommerce seller to see is the one-time shopper. These customers or first-time buyers make one purchase and are then never to be seen again but there are many reasons this can happen, of course. A customer may purchase something you’re promoting because of a hot trend at… Continue reading Turn one-time shoppers into long term customers
Sales figures are obviously the most basic and important metric for any eCommerce business – it measures the amount of revenue generated by the business over a period of time – but not every success is synonymous with a sales graph moving upwards however. If you’re just starting out, it may take a little bit… Continue reading Additional ways to measure eCommerce success
Starting a new business can be exciting, but it can also be risky, as the business world is full of uncertainties and surprising turns. While running an online store might be much simpler than opening a brick-and-mortar store, it also comes with a whole set of risks that you might not be able to completely… Continue reading Understanding and minimizing risk in your first eCommerce business
One of the many difficulties of running an eCommerce store is having to sell your product to consumers who are not able to physically interact with your product. That’s where visual commerce comes into play. Visual commerce is all about using images, videos, and other visual content to showcase products and entice customers to make… Continue reading Visual Commerce: Make your eCommerce store stand out on platforms better with these tips and tricks
The eCommerce industry is an exciting place to be. Not only is the industry getting faster-paced, it is also evolving into a space more accessible – whether by platforms or by diversity of customers. In today’s digital society, the possibilities are endless for entrepreneurs to grow their business and stand out in a competitive market.… Continue reading 9 “Next Steps” for your eCommerce Business
There are many factors shaping the eCommerce landscape including technology advancements, consumer behavior, globalization as well as the highly competitive nature of the eCommerce industry. As an entrepreneur, having a knowledge of the current trends that may continue to shape the eCommerce landscape can give you an edge over the competition. eCommerce businesses that can… Continue reading Key eCommerce Trends in 2023
If you can dream it, you can do it with the right strategy. Selling online an eCommerce platform such as Lazada is easy but finding success selling online requires resilience, tenacity, and perseverance. In this nifty guide, we show you how to find a unique, sustainable, and profitable product in the eCommerce landscape. Read on… Continue reading How to Find the Right Product to Sell Online
Let’s say you’ve been selling on an eCommerce platform for a while. You’ve long figured out your startup capital, identified your target audience, developed a great product, and networked with the right suppliers. After selling for a while, you’ve decided you want to grow the business. One crucial element that many entrepreneurs forgo is resources,… Continue reading Scale your eCommerce Business with an Effective Team
Entrepreneurship is a journey that requires hard work, dedication, and commitment. While on this journey however, having goals gives entrepreneurs a sense of direction and purpose. Goals can help focus efforts on achieving specific outcomes, and give them something to work toward, which helps in decision-making while creating their business. Having goals also helps entrepreneurs… Continue reading 10 Entrepreneurship Goals to Set For Your Business
We simply cannot live without our phones today! This is true for everyone, consumers and businesses alike. From the blaring iOS or Android alarms in the morning to checking MetaWallet or playing games at night, we access various mobile Apps on a daily basis. Think online banking, making omnichannel payments, planning vacations, snapping photographs, and… Continue reading Improve Seller Efficiency Through An eCommerce Mobile Platform
It’s not uncommon to feel unmotivated and uninspired as an entrepreneur sometimes. Entrepreneurship takes a lot of hard work and the road to success can be filled with rough patches. In the first few years, growing businesses may face numerous challenges to survive the harsh economy. You might struggle to generate viable and sustainable ideas,… Continue reading How to stay motivated when running your own business
Being your own boss isn’t easy. There is much to juggle and most entrepreneurs tend to focus the bulk of their energy on developing their business plans and making profits. But when you focus all your energy on long term goals for the business, it’s easy to forget about something just as important – developing… Continue reading 7 Ways to Develop a Growth Mindset as an Entrepreneur
Many aspiring entrepreneurs are in love with the idea of owning their own business – you’re the one in control and the financial rewards could be life-changing – but it’s not exactly a walk in the park. The barriers for entry to become an entrepreneur are surprisingly low. At the most basic level, all it… Continue reading How to be a more successful entrepreneur
Running an eCommerce business and being an entrepreneur can be both a rewarding but complex process that requires time, investment and effort. Whether you’re new or a seasoned eCommerce entrepreneur, you are going to face challenges at every step of your journey, no matter what you do. It’s up to you to make sure that… Continue reading 8 Ways of Thinking an eCommerce Entrepreneur Needs to Have
Small is beautiful. eCommerce has broken down the traditional business boundaries of needing a prominent shop on a town’s high street to be successful. Today, you don’t even need to hire a web developer to build and maintain a website that houses your online business. A fast track to selling online without investing much cost… Continue reading 5 Tips to Build an Efficient eCommerce Business on a Budget
Offering premium yet affordable scented candles and reed diffusers, Lincoln’s brand Pristine has an eCommerce presence of over 42,500 followers! Read on to rejuvenate your senses and be inspired by this bright Lazada seller. Name: Lincoln Thong Zheng Wen Age: 29 Name of store: Pristine Category: Home & Living Joined Lazada in: 2020 How old… Continue reading Pristine – Be Your Own Boss
Running an eCommerce business can be daunting especially if you are a new seller looking to win the hearts of potential customers. You need a keen eye for consumer trends and juggle an array of tasks such as photography, video editing, marketing, customer service, quality control, inventory, delivery, and more. With all that settled, the… Continue reading 5 Sure-Win Ways to Attract eCommerce Customers
Shopping cart abandonment can be one of the most frustrating challenges for eCommerce brands and retailers. Shopping cart abandonment happens when shoppers add items to their cart but leave your site before making a purchase. For most online brands and retailers, lost revenue is the most important issue associated with shopping cart abandonment. However, in… Continue reading Strategies for reducing cart abandonment in eCommerce
Adding a little personalization into your eCommerce marketing can lead to higher conversions and more sales revenue. While not a new strategy by any means, personalization can mean the difference between customers choosing your brand or shopping elsewhere. The fact is that your customers want a more personalized shopping experience, which goes beyond product recommendations.… Continue reading Boost sales with eCommerce personalization strategies
Since their inception, blogs have been a valuable and trusted marketing strategy for stores, and even more so now for eCommerce. A well-crafted blog serves as a great low-cost strategy to drive traffic to your store through search engine results pages and can help promote products, establish trust amongst your customers and increase loyalty to… Continue reading How an eCommerce blog can help to grow your business
If you’re not already on social media, there’s no better time than now. Most customers today use social media to actively engage with and discover brands and products to do with their interests. As a brand, social media can help you to increase awareness of your product, as well as actively reach out to your… Continue reading 6 Ways to improve your social media presence and increase business
If you weren’t already aware, FOMO stands for ‘Fear of Missing Out’ – an emotion many consumers experience. We, as humans, have an embedded anxiety of missing out on what other human fellows might be experiencing. In eCommerce, FOMO is the anxiety you experience when you feel the need to take advantage of a special… Continue reading Using FOMO to drive sales
Good customer service has become a focal point for most businesses, and improving your company’s eCommerce customer service should be at the forefront of your development plans. Shoppers’ expectations today are higher than ever, and brand loyalty is harder to maintain. The modern consumer is looking for friendly, customer-centric brands who care about what their… Continue reading Effective ways to improve eCommerce customer service
The eCommerce industry may have proven to be resilient even in less prosperous times but 2023 could be a challenge for all businesses with rising global inflation and a cloudy consumer sentiment. This doesn’t mean that there aren’t opportunities, however. Don’t give up on your rice bowl yet, as cheaper products tend to perform better… Continue reading Top 10 Recession-proof Items to Sell on eCommerce
Someone once said that “ignoring marketing is like opening a business but not telling anyone.” In the highly competitive eCommerce fashion world, it’s even more important to market yourself – given that it’s much harder to find an online store on a global scale. When it comes to the fashion world, it’s even harder to… Continue reading Marketing tips for a profitable eCommerce fashion business
With inflation running rampant, more people are looking for additional sources of income, and have embraced side hustles out of necessity. When the cost of living becomes more expensive, many people need that extra side hustle income to make ends meet or to provide themselves with a little bit of financial wiggle room. The onset… Continue reading How to side hustle your way out of Inflation
So you have a great business idea, but you need some financial help getting your business off the ground? As an entrepreneur you may face many challenges along the way, and finding the money to start your new business is one of the first ones. When first starting a business, you need capital to fund… Continue reading Realistic ways to fund your small business
So you’ve decided to join the eCommerce market. Nothing is holding back your bright idea – whether it’s an innovative car accessory for multitasking on-the-go or a versatile wardrobe piece – except the dreaded concerns of finance. It’s not the end, however! Most digital startups falter at this stage but it’s nothing if you just… Continue reading How to Minimize your eCommerce Startup Cost
The world has no shortage of business ideas for eCommerce stores. But how do you decide which ideas are worth pursuing? Often, the hardest part about launching an eCommerce business is knowing what idea to pursue and what products to sell. It can be challenging to come up with something new and creative in a… Continue reading Profitable ecommerce ideas worth pursuing
No matter what kind of business you run, starting a business requires more than just a great idea. In the beginning, it also means wearing a bunch of different hats while also working to bring your ideas to life. There isn’t a one-size-fits-all growth strategy, but for the most part, you’ll certainly need to get… Continue reading Pro tips for growing a successful business
Hear from Yi Thing about the journey she and her sister took into entrepreneurship as young women who decided to expand on their family business The Fisherman with eCommerce platform Lazada. Name: Yi Thing, Yi Chen Age: 23, 19 Name of store: The Fisherman Category: Groceries → Dried Seafood Joined Lazada in: July 2021 How… Continue reading Yi Thing, Yi Chen – Be Your Own Boss
So you’ve finally decided to turn your dreams into reality and start a new business. However, it is one thing to have a great business idea and another thing to have enough capital to keep it afloat and grow your business. Even if your business is successful right now, staying on track financially can be… Continue reading Financial management tips for start-ups
