Modern society has greatly progressed into an inclusive one that accepts differences – regardless of gender identity and style! Synagie Chief Marketing Officer Samantha Ong observes that makeup is now used as a tool for self-expression rather than to hide imperfections. Women are no longer limited to the Asian beauty standard of being soft, alluring,… Continue reading 7 Ways to Sell Expressive Beauty on eCommerce
As an eCommerce seller, your goal is to grow your customer base and increase sales. However, the probability of selling to existing customers is far higher than reaching a new prospect. Because of this, companies will often employ techniques like upselling to increase sales revenues. But what exactly is upselling? Upselling is a sales technique… Continue reading What is Upselling? A crash course in upselling for greater profit
What a memorable year 2022 has been for eCommerce. Even with streets and cities coming alive, consumers have continued loving the convenience and personalized experience of online shopping. According to a press release, Lazada’s eCommerce platform that serves over 150 million active monthly users across the SEA region achieved a milestone of 1 million active… Continue reading #throwback: A Summary of eCommerce Sales Festivals in 2022
Beauty. What does one think of when seeing this word? Thanks to the power of influencers and a stay home lifestyle, effective skincare for clear and youthful skin comes to mind – rather than just makeup. Dermatological beauty has seen an explosive growth since 2020 according to Evelyn Chua, Vice President of Synagie Malaysia and… Continue reading 7 Reasons Why You Should Sell Derma Beauty on eCommerce
With the advance of digital and technological innovations, a pandemic that led to consumer lifestyle shifts, and shopper behavior changes over the years, the luxury beauty industry has had to innovate and reinvent in order to stay on top of the game. The Asia Pacific region remains an important region for the luxury beauty category,… Continue reading Laz Insider Beauty – Winning with Luxury Beauty
Southeast Asian consumers are becoming more conscious of what they put in and on their bodies, reflecting a trend that’s rapidly gaining momentum. Sustainable, natural, organic. These are the buzzwords that have been trending in the beauty industry as consumers are taking a much closer look at the products that are a part of their… Continue reading Laz Insider Beauty – Winning with Clean Beauty
Christmas bells are ringing and New Year’s is just around the corner! Shoppers are in a mood to spend as the holidays near and everything – especially wardrobes – could use a refresh. Price-savvy buyers are hunting for the best 12.12 deals on eCommerce platforms whether it be beauty products, fashion essentials, health supplements, or… Continue reading 12. 12 Shopping Wishlist – What are Buyers looking for?
Today, our clothing choices are often influenced by celebrities as they are the movers and makers of fashion. Sustainable fashion is trending and enables eCommerce sellers who sell eco-friendly clothing gain a competitive edge. Buzzwords such as recycle, upcycle, and eco-friendly are all the rage. In fact, 63% of Asian shoppers consider sustainability before making… Continue reading How to Sell: Sustainable Fashion
Boasting 50,000 followers and even attracting investment, June and Joanna are proof that eCommerce can make dreams a reality with its free seller tools and attractive sales campaigns!
Launched in unversity by Natnicha, fashion house NIPPERISDABEST boasts 40,000 followers today. The vibrant entrepreneur proves anyone at any age can find success in eCommerce.
The year-end holiday season is nearly here, and singles day is fast approaching. Lazada’s flagship 11.11 Shopping Festival last year brought together a record 800,000 sellers and brands across the region to participate in its Biggest One-Day Sale of the Year! More than USD630 million worth of Lazada Bonus were collected ahead of 11.11 and… Continue reading What’s in everyone’s cart this season: 11.11
Videos and social media marketing continues to take the lead in the realm of content marketing, and brands that master the potential of marketing on these platforms will have the edge. Differentiating your brand using channels like YouTube, Instagram and TikTok can make the difference to the success of your business, especially if you are… Continue reading Why you should concentrate on videos for success
#LFWA2022 Lazada Forward Women Awards 2022 The Lazada Forward Women Awards is back! On International Women’s Day, March 8, Lazada will host its second Forward Women Awards to recognise Southeast Asian women who have contributed to their families, communities, local economies and countries. Women have come a long way in Southeast Asia and Lazada has… Continue reading Forward Womens Awards
As the eCommerce business continues to boom, competing to get your products in the spotlight is harder than ever. One of the easiest ways to accomplish this is to master the basics of product photography. A good photo of your product can make or break your sales, so get those conversion rates up by making… Continue reading The Ultimate Guide to eCommerce Product Photography
Source: Tina Engeo’s YouTube channel Great skin is no longer a luxury reserved for those with disposable income to go around. With the convenience offered by eCommerce sellers in the form of local beauty brands or resale K-beauty, Southeast Asians are no longer limited to just Western products, and the prices that come along with… Continue reading How to Sell: Premium Yet Affordable Beauty
As we approach the final quarter of the year, the eCommerce scene is gearing up for big upcoming holidays, big campaigns, and ever bigger sales. When it comes to the fashion and beauty space particularly, any sales period is a good time for buyers to start stocking up on their stash. For sellers, this presents… Continue reading What’s in the cart this season: Fashion and Beauty
Hailing from the Javanese city of Cirebon, Febri’s ambition to give back to his community and preserve the identity of his hometown led him to setting up his own shop Seni Rattan. Read more about his journey in eCommerce. Name: Febri Andriansyah Age: 22 Name of store: Seni Rattan Category: Home & Living Joined Lazada in: 2019… Continue reading Febri Andriansyah – Be Your Own Boss
Daniel stepped into the world of eCommerce and was driven by inspiration to join a dynamic and exciting industry. Read on to learn more about his experience as a Lazada eCommerce seller with his shop DangaoSG. Name: Daniel Tay Age: 29 Name of store: Dangaosg Category: Home Joined Lazada in: 2019 How old were you… Continue reading Daniel Tay – Be Your Own Boss
TÔN THẤT TÙNG was only 25 years old when he decided to take a chance on eCommerce and become a seller with Lazada. Learn how he took the leap and launched a successful store on Lazada. Name: TÔN THẤT TÙNG Age: 29 Name of store: TÂN NHIÊN ONLINE Category: Toys Joined Lazada in: 12/2018 How… Continue reading Tôn Thất Tùng – Be Your Own Boss
The pandemic has certainly changed our lives in so many ways, causing lengthy business interruptions and other disruptions. But every cloud has a silver lining. With the majority of physical retail stores closed during national and local lockdowns, online shopping has grown to become more of the norm. What this has led to over the… Continue reading Has Brand Loyalty Gone Down? And Why that is Good News for Startups
All around the world consumers are turning to the internet for their shopping needs.
In less than 6 months, our Lazada revenue surpassed our offline brick and mortar sales revenue. We were a traditional brick-and-mortar business selling electronic goods until the rental for the retail shop increased year on year. We decided to venture into selling online in 2014 and Lazada provided us with an easy payment gateway, 3PL… Continue reading Poh Lee
Modern consumers increasingly value environmentally friendly products and services. Sustainable practices are essential if your eCommerce business wishes to attract people who desire a better Earth, especially younger ones. A Deloitte 2022 Survey found that Gen Z and millennials are willing to pay a premium for recyclable packaging, reusable utensils, organic food, and even second-hand… Continue reading 7 Reasons Why Your eCommerce Business Should Go Green
When you don’t want an office job but still need to pay the bills, what are the alternatives? Remote jobs, which have been on the rise since the pandemic, allow you to conveniently work from the comfort of your home, usually on your own, flexible schedule.
No one ever said setting up an eCommerce business would be a breeze, and sometimes it takes more than one try to get it right.
Eight years ago, Khun O’s entrepreneurial dream began with the opening of Tee-Phone’s first retail store in a small province in Thailand.
Every purchase is the culmination of the buyer’s personality, preference, and desire.
“If I can do it, so can you.” A seller on Lazada for five years, Ruby started her store, Precious Cornerstone Shoppe, in 2017. She sells beauty products such as serums, creams, beautifying oils with the help of her husband Lester and their two employees. But things weren’t always smooth sailing for this entrepreneur. In 2005, her gadget and phone accessory store in Valenzuela was… Continue reading Ruby Cariso
It is no secret that fashion is probably one of the biggest eCommerce categories, but as consumers and fashion retailers navigate the aftermath of the COVID-19 pandemic, where is the eCommerce fashion industry headed?
Keeping up with the trends is how a business thrives, especially if you’re in a fast-moving industry like beauty and fashion, where a keen eye is needed to spot the changes and catch the right wave.
Shoppers nowadays are geared up to scan QR codes or check reviews online whenever they visit a brick and mortar store.
Sheer grit, resilience, and determination can make a business remarkably successful, as proven by VONA Indonesia co-founder Violetta Affandi. In 2013, Violetta started selling premium leather-based products on the Lazada platform.
Were you that kid in class always saving up your allowance to buy small erasers or marbles then selling it to your friends?
Isaac stands tall and proud in the warehouse of Peculiar Eyewear, his startup.
Consumer behaviour hasn’t been the same since Covid-19. Living and working from home for the past two years has changed the way many of us live.
Over the course of the Covid-19 pandemic, social selling has grown tremendously to be its own form of eCommerce.
A gorgeous influencer with a bubbly personality provides styling tips.
Innovation is the key to business survival as Seen Chia Toong attests.
Setting up an e-commerce store can be a daunting one if done alone.
E-commerce in South East Asia is currently moving at full speed, and a critical part of a successful e-commerce store page is in its design.
As an e-commerce retailer, your ultimate goal is to increase your revenue.
Before someone decides to browse a store, many factors are taken into account almost immediately whether or not they’ll continue.
Every business needs an open-minded and courageous leader to steer its ship.
Reviews can reveal a lot about your eCommerce business.
Ask any seasoned business owner and they’ll tell you that customer loyalty is an invaluable metric, especially when it comes to retail.
Any good business owner knows that there’s more to business than just selling a quality product; it means providing good service too! One of the easiest ways to do that is by providing free shipping for customers.
eCommerce is the future of retail and Godwin Goh, a Lazada Seller Ambassador is testament to it.
Whether you are an aspiring entrepreneur, online seller, or a brick-and-mortar business owner looking to pivot your venture online, navigating the world of eCommerce may seem daunting despite the dazzling opportunities it can bring. This International Women’s Day, we brought 12 female founders across Southeast Asia together to draw on their successful journeys and share… Continue reading Female Founders Share Top 7 Tips On How To Grow Your Online Business
“We are able to help improve the entire buyer and seller journey in Lazada.” I have been in the ecommerce industry for more than five years and I am honoured to be part of Lazada’s Seller Ambassadors community to work with different partners in improving the e-commerce ecosystem. We help brands to manage their official… Continue reading Casper Ho
“With the help of Lazada, we will be able to ensure that that vision happens.” I was a seasoned corporate executive who in the course of my career, worked in automotive, manufacturing, fabrication, renewable energy and real estate development. My wife and I both worked at multinational companies. The course of my life changed when… Continue reading Gary Lo Ang
