12. 12 Shopping Wishlist – What are Buyers looking for?

Christmas bells are ringing and New Year’s is just around the corner! Shoppers are in a mood to spend as the holidays near and everything – especially wardrobes – could use a refresh. Price-savvy buyers are hunting for the best 12.12 deals on eCommerce platforms whether it be beauty products, fashion essentials, health supplements, or replacing worn out electronics.

This year, Lazada and KANTAR polled over 2,000 consumers in Indonesia, Thailand, and Vietnam combined to understand buyer sentiment. Read on for their findings and some useful tips to empower your eCommerce shop in winning more sales:

Buyers want new brands that offer high quality

Fret not if you are a new brand in the eCommerce arena. Today’s trend of comparing prices, stacking discounts, and collecting free shipping coupons especially during double digit sales such as 12.12 has opened the gates for exciting new brands to make their mark in the online shopping scene.

In the growing eCommerce retail sector, your new brand has a significant opportunity to acquire new customers with up to 78% of shoppers being keen to try out new brands. There is one catch though: quality assurance! Most buyers (around 70%) need confirmation that you offer good quality before clicking Add to Cart.

To assure customers that your items are of good quality, join reputable eCommerce platforms such as Lazada to elevate your brand status. Home to big brands and creative local brands alike, placing your products in Lazada is akin to renting a prime business location. Additionally, your shop can show clear proof of authenticity in the form of a LazMall badge, Seller Ratings, Reviews, and number of followers.

Buyers want active sellers with social media pages

If you are not online, you don’t exist. Be sure to have your online shop on both eCommerce and social media as up to 67% of customers go on social media to view businesses. Don’t miss out on partnering with influencers as their reviews make a difference where up to 46% of buyers learn about a new brand through influencers.

Add a personal touch by having a business number complete with a catalog of your best sellers on chat Apps such as WhatsApp or LINE. Be responsive in your eCommerce shop’s chatbox. Lazada enables an automatic response message when you are inactive. This way, customers feel served and an emotional connection is formed.

Buyers want quick links to recommended items

Modern “word of mouth” remains a relevant factor for the success of online stores with up to 63% of shoppers converted due to it. Think of the times you wanted to share for example some lesser known yet premium skincare, a jacket, or some protein bars. Lazada makes this a breeze with a click-to-share feature under each eCommerce product.

A bonus algorithm by Lazada is its high rankability on search engines such as Google. Simply look for e.g. “phone holder” and items sold by Lazada in its electronics category will appear.

Buyers want a wardrobe refresh and beauty stock up

Year-end sales have always been a highlight especially for fashion and beauty even before eCommerce. With 12.12 only discounts, buyers are more likely to stash up in quantity to last through next year. This is especially true for skincare and makeup that have long expiry dates.

Some trending clothing that are saleable in conjunction with the chilly weather, year-end parties, and upcoming summer 2023 include straight-leg jeans, shapewear, and swimsuits.

Buyers want health supplements, food, and beverages

Last but not least, there is a growing awareness of wellness and healthy food. Do consider venturing into this category as they are not a huge number of sellers yet. Keep in mind that a passion for nutrition and health is essential to excel.

How is this trending, you may ask? The glow up trend is huge on TikTok where people flaunt clearer skin, weight loss, muscle gain, or self-care routines. Physical and mental glow ups require wellness products such as supplements, teas, hair oil, and healthy living accessories such as air fryers to facilitate the process. Sellers should also target buyers that are looking to start the new year on a fresh foot with new health regimes.

In essence, do not have the impression that eCommerce is overcrowded. There is space for you too if you have the creativity, resilience, and a unique product to offer. Take advantage of the 12.12 sales and access a huge user base by joining our supportive Lazada seller community today.

Need inspiration? Check out more homegrown fashion and beauty brands such as Sensatia Botanicals (Indonesia), NIPPERISDABEST (Thailand), Cỏ Mềm (Vietnam), Colourette (PH), and Oxwhite (Malaysia).

If you wish to know more about your target audience through reliable statistics, check out Kantar Profiles. A division of KANTAR, Kantar Profiles is a market-leading data company and home to the world’s largest audience network of more than 150 million research-ready respondents. With industry-leading quality measures, fraud detection, and decades of experience, Kantar Profiles is the most trusted panel provider in the industry.

Why you should concentrate on videos for success

Videos and social media marketing continues to take the lead in the realm of content marketing, and brands that master the potential of marketing on these platforms will have the edge. Differentiating your brand using channels like YouTube, Instagram and TikTok can make the difference to the success of your business, especially if you are in the beauty and fashion industries. These platforms generate billions of views on a daily basis all around the world!

With so many consumers spending time on these channels, businesses are starting to see the benefits of putting in serious effort into video and social media marketing, where they can easily reach an audience of millions, especially if they also work with a celebrity or influencer who themselves have hundreds of thousands of followers.

Consumers love videos

When it comes to researching and buying products, many consumers today use social media channels to conduct their product research, leading many of these channels to even devote certain areas or features of their platforms towards showcasing brands and products. Research has shown that many buyers have a boost of confidence when they watch YouTube videos or tutorials on specific products.

YouTube can also enhance the traditional shopping journey of many shoppers by delivering unexpected inspiration, for instance when a customer is watching a product video on how to wear a certain makeup style, leading to them wanting to purchase various types of makeup to try it out.

TikTok on the other hand, is proliferating as the social platform for the youngest generation, especially when it comes to interactive content in the lifestyle, fashion and beauty areas. Topics such as beauty hacks, reviews and even tutorials are incredibly popular here amongst the age demographic!

If how-tos or video tutorials are part of your content marketing strategy, video marketing is a great tool to have in your toolbelt, and these platforms will be a natural fit for your brand to win over the hearts and minds of shoppers. For fashion and beauty brands in particular, video content featuring demos, tutorials, or using a celebrity or influencer to highlight all the great aspects of your product will certainly boost your business and bring awareness to your brand!

Shoppers trust creators

Influencer marketing and content creators on these platforms has seen a lot of success over the years, and paves the way for brands to connect and get closer with their audiences. In the fashion and beauty industry in particular, the effectiveness of influencer marketing is apparent. Many influencers have had undeniable growth effects for brands, and younger consumers in particular are increasingly drawn to celebrities or influencers that they look up to and hope to emulate.

Today’s successful influencers have a knack for creating attractive content for YouTube, Instagram and other social networks with the aim of entertaining and bringing information to their followers with certain characteristics, tastes and preferences, which are similar to theirs.

For years, Instagram’s visual layout has made it a hot spot for influencer marketing. Influencers regularly post sponsored photos and videos about their experiences with products on Instagram, and like YouTube, these influencers also regularly publish video posts or stories that present tutorials, reviews, and unboxings related to a product or particular brand. By partnering with influencers, brands are able to evolve and better meet shoppers’ needs who trust the recommendations of their favorite influencers.

Partnering with influencers are opportunities for brands to grow

Over the past couple of years, more and more brands are seeing the benefits, and have begun to align themselves with social media influencers as a result of customers expressing increasing preference for ‘authentic’ opinion over the voice of the brand itself.
Partnering with an influencer not only increases visibility to your brand, but can also increase trust in your existing customers. Many brands these days are also targeting millennials because they are the ones with the highest purchasing power. Because millennials and Gen Z are majorly present on social media, it is extremely beneficial for brands to collaborate with social media influencers especially in the beauty and fashion industries.

How does one get started?

Perhaps one of the first things you need to decide as a brand is in choosing the right celebrity or influencer to work with. It can be a difficult, but certainly not impossible task. Do your research. Find out who is popular and who your target audiences look up to. Someone your customers trust and respect is more likely to have an influence on their shopping behaviour. Work with well-loved and well-respected individuals who echo your brand personality and can relate to your target audience.

Another way to promote your products is by sending freebies to influencers who may be interested in your brand, as sponsorships. You can offer your products in exchange for a glowing testimonial, unboxing or review. The more of a following these reviewers have, the better. For just the cost of your product, you’ll be able to reach a wide audience.

Bigger brands can also consider hosting events or product launches, on a large scale or even just an intimate setting, where the influencers you choose to work with get perks for attending. Not only is this a way of connecting on a more personal level, it is also a golden opportunity to communicate your product or services well, get to know the influencers and create a great experience, which will also lead to positive reviews and content shared.

Modern opportunities for modern shoppers

Online shopping is a whole new ballgame, and YouTube, Instagram and TikTok videos can generate lots of traffic for your brand, as well as help to increase trust or awareness in a brand that is relatively new to the market.

With a diverse and growing base of over 1 billion active monthly users, these platforms are perfect for businesses to raise awareness and drive engagement. So if you want to stay top-of-mind for your target audience, start prioritizing your video and social media marketing efforts today. It’s never too late to step aboard!

What’s in everyone’s cart this season: 11.11

The year-end holiday season is nearly here, and singles day is fast approaching. Lazada’s flagship 11.11 Shopping Festival last year brought together a record 800,000 sellers and brands across the region to participate in its Biggest One-Day Sale of the Year! More than USD630 million worth of Lazada Bonus were collected ahead of 11.11 and Lazada also recorded 20 times more orders placed in just the first two hours, and an uplift of 10 times the sales versus a normal day.

During the shopping event, Lazada collaborated closely with partners to curate the best promotion deals as well as interactive Shoppertainment programmes via LazLive and LazGames, where consumers across the region spent close to a total of 1 billion minutes on the Lazada app!

11.11 remains a staple in Southeast Asia’s retail industry calendar where it provides both eCommerce and the larger retail industry with a much-needed end of year boost, particularly as the region’s economy is just starting to recover from the aftermath Covid-19.

Home Appliances, Mobile & Tablet devices as well as Beauty and Personal Well-being were the top trending categories last year. There was also over five times increase in orders for Korean products. Will some of these trends continue this year? Shopping season brings an opportunity to get your best selling products in front of your potential customers. We take a look into some of the trending products to see where the industry is headed and what is in popular demand by customers in the region.

Consumer Electronics

Southeast Asian consumers are adopting new technologies rapidly in so many different ways that it can be difficult to track. But what this means is the consumer electronics category is still on track for huge sales this year, with eCommerce platforms like Lazada drawing consumers online, who are drawn by competitive pricing. Popular products purchased within this category include mobile phones and accessories, laptops and home office electronics, game consoles, USB and power banks. Innovative tech product experiences with time-saving, flexible solutions that supports a digital-first lifestyle will remain in high demand.


Luxury streetwear and sportswear is one fashion trend that has been consistently popular in the past couple of years, and is a particularly huge hit amongst millennials. Since they balance comfort and style, athleisure products is especially popular now with so many people still working from home. There are tons of athleisure clothing types you can sell in your online store. From sports bras to leggings, t-shirts to gym shorts, comfortable clothing that you can wear lounging at home and is smart enough to also wear to the office or on business meetings is on most people’s radar in 2022. On Google Trends, the search volume for “athleisure” has stayed relatively high and stable over the years, testament to this category’s ongoing success.

Leggings and Shapewear

In comparison to other lingerie types, shapewear sales have been steadily growing for a few years now, proving it’s not just a fad . A foundation garment used to shape the body, this is especially popular amongst fashion enthusiast and women wanting to feel good and look good now that life is slowly starting to pick up again. In this sector, diversity and inclusivity across size and gender will continue to be important. So when adding leggings or shapewear to your store, have a variety of styles and provide a broad range of sizes and shades, allowing various demographics to wear and enjoy your product. Inclusivity in fashion will allow you to turn this trending item into a profitable opportunity.

Nail extensions or press-on nails

Nail extensions is only one of the keywords people use to search for this product. They’re also called false nails, press-on nails, fashion nails, acrylic nails, etc., indicating that the niche is a lot bigger than you might initially realize. Nail extensions or its equivalent offer a convenient way to do manicures at an affordable price. With press-on nails, people can easily remove or swap their nails, customizing it as they want while protecting their natural nails from damage. Create uniquely designed press-on nails to stand out from other online businesses. Promoting them on social media channels can also help you to stand out from the crowd.

K-beauty trend

Korean beauty, also known as K-beauty, has left an indelible mark over the last decade, with COVID undoubtedly pushing a steady growth in at-home and high-tech K-beauty gadgets such as full-face LED masks and ultrasonic facial cleansers. Sheet masks, BB creams, and serums remain a popular addition to people’s daily skincare routines, although there’s also a strong trend toward simplifying beauty routines with multi-use items. K-beauty skincare products that focus on ingredients such as vitamin C, retinol, and AHA/BHAs is also increasingly in demand as consumers continue to lookout for complex, groundbreaking beauty offerings that stand out for their ingenuity and efficacy.

Phone accessories

Mobile phones are among the most widely used gadgets anywhere in the world, resulting in items like phone cases, phone holders, power banks, or car chargers, and accessories like phone straps and charms, becoming consistently trending products. If you’re looking for a stable yet constantly growing trend, the phone accessories market is perfect for diving into right now, and is both profitable and future-proof.

Reusable water bottles

Concerns over consumer waste and single-use plastics have gained wide attention over the last few years, driving more consumers to integrate reusable bottles into their lifestyles. Google Trends data shows that the search volume for “water bottle” has been increasing steadily and the water bottle trend shows no sign of slowing. The insulated metal variety seems to be the most popular, as it keeps beverages at ideal temperatures. Some other variants include smart water bottles and collapsible cups. It’s best to pick a product with a unique design that isn’t popular in your area yet so that you can become the go-to seller.

Health is wealth

In the aftermath of the pandemic, many consumers are still concern and making sure to take better care of their health than ever before. Health products such as multivitamin, fish oil, probiotics, ginseng and dietary supplements remain in high demand, and will continue to see a surge as health remains a top priority for everyone.

Travel accessories

Although travel was suppressed during the pandemic, it has now returned with a bang, and the relief and excitement of being able to travel again will inspire shoppers to eagerly search for travel-related accessories. Many shoppers are updating their wardrobe with travel wear or looking out for that latest travel accessory to make that long-awaited, upcoming journey a more pleasurable one. Packing cubes remain a top trend in the travel accessory category, while items like customizable toiletry bags or containers, headphones, travel pillows and power banks and chargers are in high demand.