Kane | Fjallraven

Originally an outdoor gear company, Fjallraven started out as a venture to provide superior backpack options than those available at the time.

Ã…ke Nordin, the founder of the brand, was in search of a backpack that provided better support and carried heavier loads easier, but, due to his unsuccessful search, he went on to design one such backpack himself. Which led to several Fjallraven’s renowned creations, with the most popular being the KÃ¥nken design!

Despite being onboarded as a LazMall merchant in 2018, Fjallraven only decided to focus majority of their efforts onto the Lazada Marketplace alongside their assigned Key Account Manager in 2020. Since then, they have experimented with numerous Seller Tools to leverage on Lazada’s ready infrastructure and have since found success through its applications.

So what exactly is the magic formula for Fjällräven’s accelerated growth spurt to emerge as one of our Top Fashion Sellers? Watch on till the end for their practical advice amidst this Covid19 Pandemic!