If you’re not already on social media, there’s no better time than now. Most customers today use social media to actively engage with and discover brands and products to do with their interests. As a brand, social media can help you to increase awareness of your product, as well as actively reach out to your target group and build loyalty over the long-term.
Need further convincing? If you have little budget to spend on marketing, social media is free for companies at its most basic level. You can set up pages, post interesting content, communicate with your customers and build a following, all without spending a dime.
There are many things you can accomplish with a social presence. Here are some ways to improve your social media reach:
Choose the right social media platform
With so many social media platforms available today, which one should you use? If you’re just starting out on social media, you don’t need to be on every platform. The advice from most experts is to join the most popular, however, choosing the right ones comes down to your audience and your goals.
If you’re targeting younger customers for example, platforms like TikTok and Instagram might be where your audience hangs out, while more mature customers may use platforms such as Pinterest or Facebook. You don’t have to be everywhere, so stick to the platforms that are giving you the best results.
Post content with your audience in mind
Building an engaged following comes down to your content, which can include things like product information, blog posts and helpful tips, guides, videos, customer success stories, collaborations with influencers and so many more!
Knowing your audience is critical when it comes to finding success with social media engagement. The interests and needs of your audience will determine the type of content you should share and the way you engage your followers. But no matter who your audience is, the content you share should always be consistent, high quality and relevant to your brand.
Promote user-generated content
Content that has been generated by users is significant, and acts as social proof of your brand’s reliability and helps promote your brand’s message. When your potential customers can see other customers who have bought your products, it helps to build trust. Customers tend to find products being promoted by people who have used them to be more authentic, trustworthy and genuine.
Another way to get customer content is to host contests on social media, creating unique hashtags and getting your followers to contribute to your hashtag. This can help to enhance engagement with your target audience, build brand awareness and, ultimately, boost sales.
Interact with your audience
Once you have found an audience, you should always take the time to connect, engage and respond. This is also part of community management. That way you can foster the relationships you want to build and gain the trust of your audience. Some ways to interact with your audience is to comment on posts, start and participate in conversations, share relevant information, ask and answer questions, post polls and follow up with the results, and also address complaints and criticism. This way, you can create a network of customers who feel connected to your brand and are more likely to become loyal, repeat customers. For successful eCommerce businesses, social media is becoming a valuable extension of traditional customer support.
Hashtags are a great way to boost sales and traffic to your brand, as well as encourage more people to follow and talk about your brand. If you want to increase your conversions, you need to ensure that all your posts on social media have hashtags. The hashtags you use makes it easier for people to find information and content that is related to your brand.
Using hashtags effectively also means that people who will be viewing your posts will most likely be relevant clientele because they will be people who are interested in the type of product or service that you provide.
Maintain a constant presence
The most popular brands on social media post on a consistent basis. It’s crucial to stick to a content schedule and ensure that every post is in line with your brand and image. Plan your content in advance. Informative, entertaining and educational content that is relevant to your brand and the image you want to build will help to build customer engagement and trust. Set a goal to post several times a week so you keep your audience engaged and stay in their minds, as well as increase your brand’s popularity and reputation. Also try to avoid repeating the same content over and over again, ensuring each of your articles or pictures gets the most love possible.
Because the online landscape is constantly changing, it’s important to improve your social media strategy, which can help you to reach your audience considerably quicker if utilized wisely. The main ideas behind eCommerce social media are building brand awareness, engaging with prospects and clients, building trust, and ultimately contribute to the final conversion. Use the above strategies as a guide to grow your eCommerce business and expand your online reach.