8 Ways of Thinking an eCommerce Entrepreneur Needs to Have

Reading time: 4 minutes

Running an eCommerce business and being an entrepreneur can be both a rewarding but complex process that requires time, investment and effort. Whether you’re new or a seasoned eCommerce entrepreneur, you are going to face challenges at every step of your journey, no matter what you do. It’s up to you to make sure that you learn how to deal with them, and arm yourself with the right tools to keep moving forwards.

So what can you do to overcome some of the common obstacles as an eCommerce entrepreneur? Here are some evergreen strategies to overcome common challenges:

Develop a clear vision

Having a clear vision for your business is one of the most important tools to help you overcome obstacles. This includes your company’s goals, values and mission. Ask yourself why does the business exist, what are we trying to achieve and why does it matter that you achieve your aim? When you have a clear vision for where you want to go and what you want to achieve, it is easier to focus on your objectives and positive outcomes, and make decisions that align with your goals.

Understand your audience

Whether you’re launching a new product or service, understanding who your audience are is the first step towards success. Knowing your target allows you to focus your marketing efforts and minimize chances of your marketing campaign failing. Take time to research and understand your audience’s needs, preferences, and behavior. You can then tailor your marketing and sales strategies to meet those needs.

Remain agile and adaptable

The eCommerce landscape is constantly changing and many companies find it difficult to move or change quickly enough to adapt to customers’ needs. Being agile in your eCommerce approach helps you to be adaptable, open to new ideas and deliver an enhanced shopping experience that will keep customers coming back for more.

Be consistent

Brands that are consistent are more successful in building and growing their business. Being consistent can help you to build your credibility as well as reliability with your customers, especially when you’re just starting out. This will lead to a more seamless and satisfactory shopping experience for your shoppers. Maintaining a consistent level of service is also essential, ensuring that your customers always receive and expect high standards from your business, which is important for building relationships.

Build loyalty

Building a steady relationship with your customers will definitely be rewarding over time. However, building customer relationships takes both time and effort. You need to ensure customer service is always a priority for your online business and part of your loyalty strategy. Providing exceptional customer service is more likely to transform one-time purchasers to brand advocates. Engage with your customers in different ways to make them feel valued. Offer a better experience on the website with a personalized communication strategy. Respond promptly to inquiries and complaints, and make sure your customer service team is knowledgeable and ready to assist.

Personalize your store

Creating a brand identity seems simple enough, but it’s actually one of the toughest eCommerce challenges you are going to face as a business owner. You will want to make sure that you personalize your online store to reflect your company’s identity and image. What do you want people to think of when they think of your brand? It’s important that you maintain a consistent tone and brand voice on different channels, including email and social media.

Devise growth strategies

It’s challenging to figure out areas for growth and take advantage of marketing tactics, but if you are running a small business, it is important to identify areas and opportunities for growth. One of the best ways to deal with eCommerce problems is to join a few marketing groups and forums. There are many resources, such as Lazada’s own Lazada University, where you can get interesting and engaging information to gain knowledge, skills and connections that can help you overcome obstacles.

Learn from failure

The truth is, failure is inevitable. However, it doesn’t mean it’s the end. Instead of dwelling on mistakes, use it as an opportunity to learn and grow. When you learn what doesn’t work, it is also a guide for you to improve on what works and move forward.

Entrepreneurship can be challenging, especially when you’re just starting out. Having a clear vision, adaptability, and the ability to pick yourself up when things go awry can help you to build a successful eCommerce business. As long as you don’t give up and continue to persevere, success will eventually come your way!

recent articles

Our world today is facing rapid climate change. Carolin Barr who is the founder of susGain highlights that there are major socio-environmental issues. This rings true with CO2 emissions increasing by 90% since 1970, a looming threat of water scarcity…

As sustainability becomes an increasingly important topic for businesses, it becomes more crucial to find innovative approaches that can help tackle the challenges we face and drive positive change. More organizations are looking into rehauling how they do business, referencing…

In a crowded eCommerce marketplace, telling your brand story helps you stand out from the competition. Your brand is more than just your logo, and when you build your brand story, it allows you to showcase what sets your brand…

Sustainability is a critical issue that affects us all, from the health of our planet to the well-being of our communities and economies. It is a multidimensional concept that encompasses environmental, social, and economic aspects. When it comes to business,…

These days, it’s no longer enough to simply create a product or service and expect to have a successful eCommerce business with minimal branding or marketing involved. Building your brand is an important part of eCommerce because it can help…

Listen up if you are an eCommerce small business owner from Indonesia, Malaysia,the Philippines, Singapore, Thailand, or Vietnam, we have good news for you! In the previous article, we enlightened readers on the many ways to seek out eCommerce funding…

In fair economic weather, managing an eCommerce business can already be considered pretty challenging as most sellers would know. It’s hard work but can be equally rewarding with a decently swift return on investment (ROI). When a recession hits, however,…

One of the least favorite things as an eCommerce seller to see is the one-time shopper. These customers or first-time buyers make one purchase and are then never to be seen again but there are many reasons this can happen,…