As an e-commerce retailer, your ultimate goal is to increase your revenue. Once you’ve got the product, found your e-commerce platform, and settled your shipping, marketing your product should be next on your list before you start selling your goods.
A great way to do that is by setting up your socials. Here’s why you should put in the groundwork for social media to become a dependable and powerful tool in your e-commerce business.
It’s Free Marketing!
While there are paid options available, at its most basic, social media is free. While it’s easy to think of your store as just a business, social media allows you to engage customers outside of any e-commerce platform and build a relationship. Sliding a call to action and getting your audience to interact further with your products can be done with every post, with little to no money involved on your end. Social media is essentially doing more with less.
Create a Better Connection with Your Customers
Social media sites allow for greater interactivity between businesses and their customers. Aside from greater avenues for customer service via social media chat functions, the ability to post comments will give you an opportunity to connect directly with your current and potential customers to answer their queries, give them some shoutouts, and generally provide a platform for them to find out information or even provide feedback.
Brand Building and Growing a Community
Branding is undoubtedly an important tool for any business. If you want to be seen and heard in a busy online arena, you’ve got to create an online presence. You need your brand to mean something when your customer’s purchase from you. An excellent way to build your brand is by using a social media platform to get the word out. In fact, you should start building some buzz around your brand before you even launch your sales.
With some consistency in your posts and a unique voice, you could start and grow a community of customers around your products and brand.
Reaching your Target Audience Where they Spend their Time
You’d be hard pressed to find someone without a social media account in this day and age so extend your reach and find them where they’re hanging out! Most of your customers will be using social media to discover brands and products that interest them. While you don’t have to directly sell over a social media platform, you could use the platform to redirect your customers to your e-commerce platform on Lazada.
Make Your Store More Accessible
With back-end tools that allow for sharing, and mentions of your brand and products, you will be able to track how well your products are doing in terms of marketing. Additionally, the ability to pair up with social media influencers is also an option when using social media platforms such as Instagram, TikTok, or even Facebook. This could expose your products to an entirely new audience, an undeniably great way to grow your business.
Using social media accounts is a great marketing tool that will generate more traffic to your store and help you increase your online presence, which can result in increased sales. It could take you less than a minute to set up an account on Facebook or even Instagram, that you can then link to your Lazada store page. Take advantage of these online social media platforms to give your ecommerce store that extra boost it needs to increase your sales and build your brand.
