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Featuring Godwin from Goh Sin Huat, Singapore
Established in 1959, Goh Sin Huat Electrical Pte Ltd has served the neighborhoods of Singapore well with their brick and mortar store. But in order to compete in modern retail, they needed to level up with a digital expansion.
In 2016, Godwin (third Generation Business Owner) transformed the once-traditional business by stepping into the realm of e-commerce through Lazada, bringing Goh Sin Huat to a wider audience online and ushering it into the digital age.
From brick-and-mortar to a booming online business, Goh Sin Huat’s inspirational journey serves as a reminder that anyone can level up their business and step into the future as a Lazada seller.
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