Skip to content
Play Video

See how our featured sellers let their dreams lead the way.
Let their success stories become yours!

Follow in the footsteps of our featured sellers and step your game up with the right e-commerce platform.

Featuring Godwin from Goh Sin Huat, Singapore

Established in 1959, Goh Sin Huat Electrical Pte Ltd has served the neighborhoods of Singapore well with their brick and mortar store. But in order to compete in modern retail, they needed to level up with a digital expansion.

In 2016, Godwin (third Generation Business Owner) transformed the once-traditional business by stepping into the realm of e-commerce through Lazada, bringing Goh Sin Huat to a wider audience online and ushering it into the digital age.

1980s

GOH SIN HUAT
opens first shophouse

1990s

NEW FLAGSHIP STORE
is established

2016

GOH SIN HUAT
starts retailing on Lazada

2019

GODWIN GOH
inducted as Lazada’s Seller Ambassador

From brick-and-mortar to a booming online business, Goh Sin Huat’s inspirational journey serves as a reminder that anyone can level up their business and step into the future as a Lazada seller.

Our collab with Lazada has been crucial in our e-commerce journey

- Godwin Goh

Becoming a Lazada seller has never been easier

Step 1

Create Seller Account and Upload Products

Step 2

Optimize and Manage
your Store

Step 3

Start to Sell and Earn

Take the first step to kickstart your e-commerce journey.
Sign up as a Lazada seller today!