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Yu Heng

Let me share with you how I transformed from a poor engineering student into an entrepreneur in the e-commerce industry.

Back when I was studying in Universiti Teknologi Malaysia (UTM), I remember the money in my bank account was a meagre RM200+ after paying all the fees. I had no choice but to keep working part-time to survive.

Luckily, I had the opportunity to help a small business to operate their Lazada seller center by decorating a store. This is where my e-commerce journey started.

The learning curve was steep as I didn’t have any e-commerce and design background at that point in time. I struggled to learn everything from Lazada University. I attended offline events, participated in every single operation, uploaded all the products, created every single promotion, participated in every campaign, and it was these activities that has given me a strong foundation. 

It was incredibly difficult as I had to juggle my studies at university while participating in the university’s extracurricular activities, all while I was learning new e-commerce knowledge, how to use Photoshop, and picking up new marketing strategies.

Today, I am a PhD student in UTM majoring in Artificial Intelligence and I also own a company that manages multiple stores in e-commerce marketplaces, where my team and I help these companies to grow their sales.

It is a very tiring journey, but do I regret it? Absolutely not. If I had never started my e-commerce journey, I would not be here today to share my story with you. I may not be as successful as I would like to be right now, but I am happy with my current progress. I have been able to  help my clients grow, assist other sellers in learning about ecommerce, motivate my students, meet new friends, create my very first banner, and even make some mistakes and learn from them in the marketplace. The “thank yous” and ratings from the sellers after training, inspire me to keep moving to face new challenges.

Many people like to ask me, “How do you manage your time? The PhD is tough and you still have to do your business.” The short answer is, if you are doing what you love, you will continue to do it and achieve it. Am I stressed? Yes, but it motivates me to do more, contribute more, achieve more, and help more SMEs grow. I need to prepare myself by learning more advanced technology so I can contribute to the ecommerce industry and help more sellers understand the steep learning curve and embrace technology. 

We must always keep learning, if not, we will lag behind.

I want to give a very special thanks to Lazada University, as they are really helping sellers by conducting so many trainings and events to grow their business. They have helped me a lot since I started. I’m glad that I can still work together with the Lazada University team until now as we continue to help sellers.

Together we learn, together we grow!