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An Online Hair Clippers Company Tops the List of Southeast Asian with Monthly Sales of over 10,000 Items

Get ready your money and come to me…for I sell a hair clipper for a pretty penny.

Imagine this: a hair clippers company goes on to become the highest selling personal care product with a monthly sale of 10,000 items with rapidly increasing sales in the market? Let’s break it down.
Introducing Ubeator, a company in China known for re-energizing its brand over the past couple of years. It went from an obscure brand to one of the top in the hair clipper category of LazMall, a marketplace for foreign companies on Lazada, and has begun to prosper in the Southeast Asian e-commerce sector.
For two years, Ubeator has been doing cross-border e-commerce before the company came up with an English name. The founder learned about Lazada through a friend and saw the Southeast Asian market’s potential and figured out a way to establish Ubeator as a Chinese brand that sold to foreign markets.
“We registered the brand Ubeator and started our cross-border e-commerce business. The reason for the change was simple: competition in China’s e-commerce market was severe, market growth dividends were dwindling, and growing our brand in China would take more time and effort than moving internationally via e-commerce.” said Ubeator founder.
The founding members began selling Chinese products to worldwide markets, realizing the great potential for Ubeator’s products to become hot sellers and the Chinese market’s advanced e-commerce business tactics. Ubeator simply used the marketing strategies effective on Chinese e-commerce platforms on Lazada.
“The marketing strategies for the same product we use are probably old-fashioned in China, but they are quite effective in the Southeast Asian market where the potential has been fully tapped,” said the marketing director.But how do they sell 10,000 hair clippers per month?
“The marketing strategies for the same product we use are probably old-fashioned in China, but they are quite effective in the Southeast Asian market where the potential has been fully tapped,” said the marketing director.But how do they sell 10,000 hair clippers per month?
Here’s the secret: the fierce rivalry in China’s market made it difficult for brands to grow. As a result, Ubeator turned its focus to cross-border trading and grew from obscurity to the number one hair clipper brand on LazMall in a short period of time. In the first half of 2021, it sold over 10,000 hair clippers per month, and it has established itself as a well-known Chinese brand in Southeast Asia.

Retrospectively, hair clippers helped Ubeator crack the Southeast Asian market and accelerate growth in a short time. Even before the pandemic struck, hair clippers and relevant products had gained momentum in the Southeast Asian market, later booming the stay-at-home economy fueled the growth of the hair trimmer industry. The hair clippers became a must-have for almost every household and the growing demand has not subsided in the post-pandemic era!

“We develop brand awareness and customize original products and provide Southeast Asian consumers with products. That’s all we did!”

Open up a new market or break into a crowded market? You decide.

 

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