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Lazada Props Up Retail in the Time of COVID

In a move to save the business, Laox joined Lazada to seek new opportunities in Southeast Asia through online operations. Back then, Laox’s duty-free stores were starting to get popular with Chinese shoppers looking for super cute Japanese appliances.

Laox entered Tmall Global and reported a gross merchandise value of more than RMB 100 million, which is an all-time high in that same year! It shocked the high-flying retailer into realizing that e-commerce is a more lucrative field, especially with the wave of COVID-19.

"Laox will double down on e-commerce investment as its offline business was hit hard by the pandemic."

Laox joined Lazada to kickstart its extension of hitting all of Southeast Asia. Before its Lazada entry, offline operations contributed to 80%-85% of Laox’s annual sales, with Chinese tourists and Japanese local consumers being the major drivers. “Laox will double down on e-commerce investments as its offline business was hit hard by the pandemic. It will continue to strengthen its efforts on e-commerce investment as it is the offline business that was hit hard by the pandemic.” Fu Luyong, President of Laox China.
The fast track has spurred Lazada to shorten the time required for online business to complete the LazMall entry from one month to only one week, to help businesses like Laox to gain access to the cross-border platform. Lazada has also set up exclusive service teams to provide an overall plan for data-driven product selections and pricing for business to expand all across South East Asia!

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