How K-pop became a global phenomenon.
K-Pop has become a billion dollar industry with popular acts such as BTS, Blackpink, NCT Dreams (just to name a few) flooding the airwaves with their music. Their distinct blend of catchy songs, sleek choreography, production value, and an endless parade of attractive South Korean artists who spend years in rigorous studio systems learning to sing and dance in synchronized perfection, it is now wonder that K-pop has become a worldwide phenomenon!
“Idols” as it is known by K-Pop enthusiasts have extended their popularity to include Southeast Asia, while is now successfully stepping up in their entertainment industry. The fan craze has also transformed the future of the Asian market.
So what exactly is their mojo?
This evolution suggests that one of the reasons K-pop has been able to gain international traction in recent years is that it has been able to break free from its own rigid norms, using modern themes and sophisticated subtexts without sacrificing the incredibly polished packaging that makes it so appealing. If anything, the Hallyu production machine may go on and on forever as the future of K-pop continues to go smooth like, well, butter.