Ruby Cariso

Reading time: 5 minutes

“If I can do it, so can you.”

A seller on Lazada for five years, Ruby started her store, Precious Cornerstone Shoppe, in 2017. She sells beauty products such as serums, creams, beautifying oils with the help of her husband Lester and their two employees. But things weren’t always smooth sailing for this entrepreneur. In 2005, her gadget and phone accessory store in Valenzuela was broken into and robbed. Though she tried to revive the business, Ruby and Lester fell into debt and had to close shop.

In 2015, Ruby decided to set up a buy-and-sell online business. She bought random items like bags at Divisoria and sold them on Facebook and OLX. The business brought in some money, and in 2017, she received an email invitation to Lazada.

Ruby decided to try it out. She began to research other products that were trending online, and decided on beauty products. Her initial assortment contained five products. To her surprise, her first payout totaled Php54,000. Within six months, Lester had resigned to help her work on the store. By 2018, Ruby and Lester were able to buy a vehicle and move into their own home. When Ruby’s mother suffered a stroke, Ruby was able to cover her medical expenses. “If it weren’t for Lazada, we would not have been able to give her the medical care she needed,” Ruby says.

Today, Precious Cornerstone Shoppe has an assortment comprised of 200 products. Ruby also manages 300 resellers nationwide. “Lazada has drastically changed our lives for the better,” Ruby says. “Everyone was shocked with how quickly the business grew.” In the near future, she plans to move the business to a warehouse and add even more products in her assortment.

Apart from her goals for the store, however, Ruby also wants to give back. In 2020, she became a Lazada Seller Ambassador after a rigorous application and screening process. Ruby aims to use her platform to inspire her co-sellers to improve their stores. “If I can do it, so can you,” she says in a video to sellers. “You might even surpass my success!”

recent articles

Evolving is important for brands, who must have the ability to pivot in times of needThe online marketplace is constantly evolving, with new competitors and changing customer expectations. So far, your brand might have withstood the test of time. But…

Photo: Instagram.com/ms_kuanTo say we live in an age of advertising is an understatement. From the internet to any social media app you use, advertisements are everywhere. While it is second nature to swipe an ad away, what can an eCommerce…

Niche targeting is an amazing strategy to elevate your eCommerce business to a level of repeat sales, long-term loyalty, and a status of expertise for highly specific consumer needs. In part 1, we introduced you to the world of niche…

The modern shopper loves a hybrid of eCommerce and brick-and-mortar stores. Selling in your local community can get competitive with the low cost of starting an online store from a mobile phone coupled with the struggling economy. Differentiating yourself from…

Whether it’s physical retail or eCommerce, building a community around your brand is crucial to any business. In eCommerce, this usually refers to the process of building, nurturing, and engaging with a community of customers and for the modern world,…

Online shopping has become a significant part of everyday life but it can take a lot for sellers to keep the whole big lot of their products in order sometimes. Unlike physical retail, product categorization online can be a little…

Having a rocking product description in eCommerce can lead to higher conversions How many times have you been enticed into buying something just because its description sounded good? For most customers, a considerable chunk of their time online shopping is…

When you’re in the business of selling goods to consumers, you are likely to use a lot of different materials whenever you pack and ship products. Because of this, implementing sustainable packaging practices in your eCommerce business can help to…