A gorgeous influencer with a bubbly personality provides styling tips. [Source: Youtube]
Whether it’s gaming, cooking or just chit-chatting, livestreams have been the go-to way that many content creators have chosen to connect to their audience. This trend has found its way into eCommerce over the past five years and it’s a logical evolution, given how much audiences love the interaction between personalities and shopping as though they’re there with them.
“Shoppertainment” as it’s called these days is an important mechanic to help with sales and engage your buyers. On Lazada, livestreaming it’s known as LazLive. Here are four tips to host a successful livestream on your e-commerce store:
Engage and interact with your customers in real-time
Done right, livestreaming serves as a powerful platform to make your brand more human, attractive, and likeable. This increases the following and loyalty of your e-commerce store. Think of livestreaming akin to in-store sales assistance. The person assisting your customer must look presentable, be lively, responsive to questions, and possess expertise in product knowledge.
Unlike pre-recorded shows, livestreams have a truly entertaining two-way communication format. Lazada has carefully curated trendy livestream features that you can learn to build here. For example, gala shows that occur on the eve or the day of sales celebrations i.e. 9.9 or 11.11. You need not crack your head or muster the confidence to speak. Rather, look for highly influential celebrities that can be engaged as hosts to focus on trending lifestyle items.
Close sales in an hour with livestream shopping!
A livestream that typically lasts for an hour promotes flash deals, discounts, and vouchers only available during the session. Viewers are prompted to purchase quickly due to the factors of limited time deals and scarcity in the number of vouchers available.
Lazada is the only eCommerce platform with three unique icons that customers can use to shop without exiting the livestream window. First is a colored shopping bag icon with products and promotions currently shared. Second is a plain shopping bag icon with your SKU. Third is a ticket icon where all your exclusive vouchers will appear.
Pro tip: Be sure to pick a selection of your best selling products and offer them at a deal that is too good to miss.
Educate customers on how to use your products
An elegant woman clothed in earth hues and a statement necklace shows viewers how to style a long-sleeve white shirt on livestream.
Your buyers need to be inspired before they decide to purchase a “want” that serves to level up their lifestyle. Just imagine – when sharing with your friends why you like something, you probably gush and advocate its aesthetic features, quality, and functionality. Likewise, a livestream should have the same level of information. For example, if it’s a “back to school” or “summer styling” themed stream on fashion, focus on what makes the products work for the buyers.
Pro tip: Encourage livestream viewers to tune in till the end by scattering your giveaways throughout a live session. This way, your audience gets a wholesome picture of your product benefits and are more likely to purchase. Don’t forget to inject an element of excitement with a game format. Viewers can actively comment and tag friends to win prizes, thus increasing engagement.
Build trust by exhibiting your product authenticity
Last but not least, maximize your livestream session by showing the following details of your products:
- Tilt your products in every angle, 360 degrees if possible. This flaunts the features and usage of your items.
- Zoom in and zoom out to showcase the material and high quality of your products.
- If you are selling clothing, bags, or shoes, be sure to pan your camera to the specific spots that state the brand or authenticity card.
It’s not just fashion and beauty sellers that can livestream their way to success, mind you. All it takes is dedication and a drive to engage with your consumers.
