Insights

Shopping cart abandonment can be one of the most frustrating challenges for eCommerce brands and retailers. Shopping cart abandonment happens when shoppers add items to

Adding a little personalization into your eCommerce marketing can lead to higher conversions and more sales revenue. While not a new strategy by any means,

Since their inception, blogs have been a valuable and trusted marketing strategy for stores, and even more so now for eCommerce. A well-crafted blog serves

If you’re not already on social media, there’s no better time than now. Most customers today use social media to actively engage with and discover

If you weren’t already aware, FOMO stands for ‘Fear of Missing Out’ – an emotion many consumers experience. We, as humans, have an embedded anxiety

Good customer service has become a focal point for most businesses, and improving your company’s eCommerce customer service should be at the forefront of your

Someone once said that “ignoring marketing is like opening a business but not telling anyone.” In the highly competitive eCommerce fashion world, it’s even more

With inflation running rampant, more people are looking for additional sources of income, and have embraced side hustles out of necessity. When the cost of

So you have a great business idea, but you need some financial help getting your business off the ground? As an entrepreneur you may face

So you’ve decided to join the eCommerce market. Nothing is holding back your bright idea – whether it’s an innovative car accessory for multitasking on-the-go

The world has no shortage of business ideas for eCommerce stores. But how do you decide which ideas are worth pursuing? Often, the hardest part

No matter what kind of business you run, starting a business requires more than just a great idea. In the beginning, it also means wearing

So you’ve finally decided to turn your dreams into reality and start a new business. However, it is one thing to have a great business

Modern society has greatly progressed into an inclusive one that accepts differences – regardless of gender identity and style! Synagie Chief Marketing Officer Samantha Ong

As an eCommerce seller, your goal is to grow your customer base and increase sales. However, the probability of selling to existing customers is far

What a memorable year 2022 has been for eCommerce. Even with streets and cities coming alive, consumers have continued loving the convenience and personalized experience

Beauty. What does one think of when seeing this word? Thanks to the power of influencers and a stay home lifestyle, effective skincare for clear

With the advance of digital and technological innovations, a pandemic that led to consumer lifestyle shifts, and shopper behavior changes over the years, the luxury

Southeast Asian consumers are becoming more conscious of what they put in and on their bodies, reflecting a trend that’s rapidly gaining momentum. Sustainable, natural,

The pandemic has certainly changed our lives in so many ways, causing lengthy business interruptions and other disruptions. But every cloud has a silver lining.

All around the world consumers are turning to the internet for their shopping needs.

When you don’t want an office job but still need to pay the bills, what are the alternatives? Remote jobs, which have been on the rise since the pandemic, allow you to conveniently work from the comfort of your home, usually on your own, flexible schedule.

No one ever said setting up an eCommerce business would be a breeze, and sometimes it takes more than one try to get it right.

Eight years ago, Khun O’s entrepreneurial dream began with the opening of Tee-Phone’s first retail store in a small province in Thailand.

Every purchase is the culmination of the buyer’s personality, preference, and desire.

It is no secret that fashion is probably one of the biggest eCommerce categories, but as consumers and fashion retailers navigate the aftermath of the COVID-19 pandemic, where is the eCommerce fashion industry headed?

Keeping up with the trends is how a business thrives, especially if you’re in a fast-moving industry like beauty and fashion, where a keen eye is needed to spot the changes and catch the right wave.