Reinventing your brand
Evolving is important for brands, who must have the ability to pivot in times of need The online marketplace is constantly evolving, with new competitors
July 10, 2023
Evolving is important for brands, who must have the ability to pivot in times of need The online marketplace is constantly evolving, with new competitors
Photo: Instagram.com/ms_kuan To say we live in an age of advertising is an understatement. From the internet to any social media app you use, advertisements
Niche targeting is an amazing strategy to elevate your eCommerce business to a level of repeat sales, long-term loyalty, and a status of expertise for
The modern shopper loves a hybrid of eCommerce and brick-and-mortar stores. Selling in your local community can get competitive with the low cost of starting
Whether it’s physical retail or eCommerce, building a community around your brand is crucial to any business. In eCommerce, this usually refers to the process
Online shopping has become a significant part of everyday life but it can take a lot for sellers to keep the whole big lot of
Having a rocking product description in eCommerce can lead to higher conversions How many times have you been enticed into buying something just because its
When you’re in the business of selling goods to consumers, you are likely to use a lot of different materials whenever you pack and ship
Collaborative efforts and a sense of community are needed to make progress towards a more sustainable future.
Generated using Dall-E 2 A recession may feel like an impending storm threatening to uproot your eCommerce business at any time – once your
The booming growth of eCommerce these past few years is undeniable and a large con of that has been the spam from marketing emails or
Our world today is facing rapid climate change. Carolin Barr who is the founder of susGain highlights that there are major socio-environmental issues. This rings
As sustainability becomes an increasingly important topic for businesses, it becomes more crucial to find innovative approaches that can help tackle the challenges we face
In a crowded eCommerce marketplace, telling your brand story helps you stand out from the competition. Your brand is more than just your logo, and
Sustainability is a critical issue that affects us all, from the health of our planet to the well-being of our communities and economies. It is
These days, it’s no longer enough to simply create a product or service and expect to have a successful eCommerce business with minimal branding or
Listen up if you are an eCommerce small business owner from Indonesia, Malaysia,the Philippines, Singapore, Thailand, or Vietnam, we have good news for you! In
In fair economic weather, managing an eCommerce business can already be considered pretty challenging as most sellers would know. It’s hard work but can be
One of the least favorite things as an eCommerce seller to see is the one-time shopper. These customers or first-time buyers make one purchase and
Sales figures are obviously the most basic and important metric for any eCommerce business – it measures the amount of revenue generated by the business
Starting a new business can be exciting, but it can also be risky, as the business world is full of uncertainties and surprising turns. While
One of the many difficulties of running an eCommerce store is having to sell your product to consumers who are not able to physically interact
The eCommerce industry is an exciting place to be. Not only is the industry getting faster-paced, it is also evolving into a space more accessible
There are many factors shaping the eCommerce landscape including technology advancements, consumer behavior, globalization as well as the highly competitive nature of the eCommerce industry.
If you can dream it, you can do it with the right strategy. Selling online an eCommerce platform such as Lazada is easy but finding
Let’s say you’ve been selling on an eCommerce platform for a while. You’ve long figured out your startup capital, identified your target audience, developed a
Entrepreneurship is a journey that requires hard work, dedication, and commitment. While on this journey however, having goals gives entrepreneurs a sense of direction and
We simply cannot live without our phones today! This is true for everyone, consumers and businesses alike. From the blaring iOS or Android alarms in
It’s not uncommon to feel unmotivated and uninspired as an entrepreneur sometimes. Entrepreneurship takes a lot of hard work and the road to success can
Being your own boss isn’t easy. There is much to juggle and most entrepreneurs tend to focus the bulk of their energy on developing their
Many aspiring entrepreneurs are in love with the idea of owning their own business – you’re the one in control and the financial rewards could
Running an eCommerce business and being an entrepreneur can be both a rewarding but complex process that requires time, investment and effort. Whether you’re new
Small is beautiful. eCommerce has broken down the traditional business boundaries of needing a prominent shop on a town’s high street to be successful. Today,
Running an eCommerce business can be daunting especially if you are a new seller looking to win the hearts of potential customers. You need a
Shopping cart abandonment can be one of the most frustrating challenges for eCommerce brands and retailers. Shopping cart abandonment happens when shoppers add items to
Adding a little personalization into your eCommerce marketing can lead to higher conversions and more sales revenue. While not a new strategy by any means,
Since their inception, blogs have been a valuable and trusted marketing strategy for stores, and even more so now for eCommerce. A well-crafted blog serves
If you’re not already on social media, there’s no better time than now. Most customers today use social media to actively engage with and discover
If you weren’t already aware, FOMO stands for ‘Fear of Missing Out’ – an emotion many consumers experience. We, as humans, have an embedded anxiety
Good customer service has become a focal point for most businesses, and improving your company’s eCommerce customer service should be at the forefront of your
The eCommerce industry may have proven to be resilient even in less prosperous times but 2023 could be a challenge for all businesses with rising
Someone once said that “ignoring marketing is like opening a business but not telling anyone.” In the highly competitive eCommerce fashion world, it’s even more
With inflation running rampant, more people are looking for additional sources of income, and have embraced side hustles out of necessity. When the cost of
So you have a great business idea, but you need some financial help getting your business off the ground? As an entrepreneur you may face
So you’ve decided to join the eCommerce market. Nothing is holding back your bright idea – whether it’s an innovative car accessory for multitasking on-the-go
The world has no shortage of business ideas for eCommerce stores. But how do you decide which ideas are worth pursuing? Often, the hardest part
No matter what kind of business you run, starting a business requires more than just a great idea. In the beginning, it also means wearing
So you’ve finally decided to turn your dreams into reality and start a new business. However, it is one thing to have a great business
Modern society has greatly progressed into an inclusive one that accepts differences – regardless of gender identity and style! Synagie Chief Marketing Officer Samantha Ong
As an eCommerce seller, your goal is to grow your customer base and increase sales. However, the probability of selling to existing customers is far
What a memorable year 2022 has been for eCommerce. Even with streets and cities coming alive, consumers have continued loving the convenience and personalized experience
Beauty. What does one think of when seeing this word? Thanks to the power of influencers and a stay home lifestyle, effective skincare for clear
With the advance of digital and technological innovations, a pandemic that led to consumer lifestyle shifts, and shopper behavior changes over the years, the luxury
Southeast Asian consumers are becoming more conscious of what they put in and on their bodies, reflecting a trend that’s rapidly gaining momentum. Sustainable, natural,
Christmas bells are ringing and New Year’s is just around the corner! Shoppers are in a mood to spend as the holidays near and everything
Today, our clothing choices are often influenced by celebrities as they are the movers and makers of fashion. Sustainable fashion is trending and enables eCommerce
The year-end holiday season is nearly here, and singles day is fast approaching. Lazada’s flagship 11.11 Shopping Festival last year brought together a record 800,000
Videos and social media marketing continues to take the lead in the realm of content marketing, and brands that master the potential of marketing on
As the eCommerce business continues to boom, competing to get your products in the spotlight is harder than ever. One of the easiest ways to
Source: Tina Engeo’s YouTube channel Great skin is no longer a luxury reserved for those with disposable income to go around. With the convenience offered
As we approach the final quarter of the year, the eCommerce scene is gearing up for big upcoming holidays, big campaigns, and ever bigger sales.
The pandemic has certainly changed our lives in so many ways, causing lengthy business interruptions and other disruptions. But every cloud has a silver lining.
All around the world consumers are turning to the internet for their shopping needs.
Modern consumers increasingly value environmentally friendly products and services. Sustainable practices are essential if your eCommerce business wishes to attract people who desire a better
When you don’t want an office job but still need to pay the bills, what are the alternatives? Remote jobs, which have been on the rise since the pandemic, allow you to conveniently work from the comfort of your home, usually on your own, flexible schedule.
No one ever said setting up an eCommerce business would be a breeze, and sometimes it takes more than one try to get it right.
Eight years ago, Khun O’s entrepreneurial dream began with the opening of Tee-Phone’s first retail store in a small province in Thailand.
Every purchase is the culmination of the buyer’s personality, preference, and desire.
It is no secret that fashion is probably one of the biggest eCommerce categories, but as consumers and fashion retailers navigate the aftermath of the COVID-19 pandemic, where is the eCommerce fashion industry headed?
Keeping up with the trends is how a business thrives, especially if you’re in a fast-moving industry like beauty and fashion, where a keen eye is needed to spot the changes and catch the right wave.
Shoppers nowadays are geared up to scan QR codes or check reviews online whenever they visit a brick and mortar store.
Sheer grit, resilience, and determination can make a business remarkably successful, as proven by VONA Indonesia co-founder Violetta Affandi. In 2013, Violetta started selling premium leather-based products on the Lazada platform.
Were you that kid in class always saving up your allowance to buy small erasers or marbles then selling it to your friends?
Isaac stands tall and proud in the warehouse of Peculiar Eyewear, his startup.
Consumer behaviour hasn’t been the same since Covid-19. Living and working from home for the past two years has changed the way many of us live.
Over the course of the Covid-19 pandemic, social selling has grown tremendously to be its own form of eCommerce.
A gorgeous influencer with a bubbly personality provides styling tips.
Innovation is the key to business survival as Seen Chia Toong attests.
Setting up an e-commerce store can be a daunting one if done alone.
E-commerce in South East Asia is currently moving at full speed, and a critical part of a successful e-commerce store page is in its design.
As an e-commerce retailer, your ultimate goal is to increase your revenue.
Before someone decides to browse a store, many factors are taken into account almost immediately whether or not they’ll continue.
Every business needs an open-minded and courageous leader to steer its ship.
Reviews can reveal a lot about your eCommerce business.
Ask any seasoned business owner and they’ll tell you that customer loyalty is an invaluable metric, especially when it comes to retail.
Any good business owner knows that there’s more to business than just selling a quality product; it means providing good service too! One of the easiest ways to do that is by providing free shipping for customers.
eCommerce is the future of retail and Godwin Goh, a Lazada Seller Ambassador is testament to it.
If people like you, they will listen to you, but if they trust you, they will do business with you
Evolving is important for brands, who must have the ability to pivot in times of needThe online marketplace is constantly evolving, with new competitors and changing customer expectations. So far, your brand might have withstood the test of time. But…
Photo: Instagram.com/ms_kuanTo say we live in an age of advertising is an understatement. From the internet to any social media app you use, advertisements are everywhere. While it is second nature to swipe an ad away, what can an eCommerce…
Niche targeting is an amazing strategy to elevate your eCommerce business to a level of repeat sales, long-term loyalty, and a status of expertise for highly specific consumer needs. In part 1, we introduced you to the world of niche…
The modern shopper loves a hybrid of eCommerce and brick-and-mortar stores. Selling in your local community can get competitive with the low cost of starting an online store from a mobile phone coupled with the struggling economy. Differentiating yourself from…
Whether it’s physical retail or eCommerce, building a community around your brand is crucial to any business. In eCommerce, this usually refers to the process of building, nurturing, and engaging with a community of customers and for the modern world,…
Online shopping has become a significant part of everyday life but it can take a lot for sellers to keep the whole big lot of their products in order sometimes. Unlike physical retail, product categorization online can be a little…
Having a rocking product description in eCommerce can lead to higher conversions How many times have you been enticed into buying something just because its description sounded good? For most customers, a considerable chunk of their time online shopping is…
When you’re in the business of selling goods to consumers, you are likely to use a lot of different materials whenever you pack and ship products. Because of this, implementing sustainable packaging practices in your eCommerce business can help to…