Jocelyn Elecho

Evolving is important for brands, who must have the ability to pivot in times of needThe online marketplace is constantly evolving, with new competitors and changing customer expectations. So far, your brand might have withstood the test of time. But…

Photo: Instagram.com/ms_kuanTo say we live in an age of advertising is an understatement. From the internet to any social media app you use, advertisements are everywhere. While it is second nature to swipe an ad away, what can an eCommerce…

Niche targeting is an amazing strategy to elevate your eCommerce business to a level of repeat sales, long-term loyalty, and a status of expertise for highly specific consumer needs. In part 1, we introduced you to the world of niche…

The modern shopper loves a hybrid of eCommerce and brick-and-mortar stores. Selling in your local community can get competitive with the low cost of starting an online store from a mobile phone coupled with the struggling economy. Differentiating yourself from…

Whether it’s physical retail or eCommerce, building a community around your brand is crucial to any business. In eCommerce, this usually refers to the process of building, nurturing, and engaging with a community of customers and for the modern world,…

Online shopping has become a significant part of everyday life but it can take a lot for sellers to keep the whole big lot of their products in order sometimes. Unlike physical retail, product categorization online can be a little…

Having a rocking product description in eCommerce can lead to higher conversions How many times have you been enticed into buying something just because its description sounded good? For most customers, a considerable chunk of their time online shopping is…

When you’re in the business of selling goods to consumers, you are likely to use a lot of different materials whenever you pack and ship products. Because of this, implementing sustainable packaging practices in your eCommerce business can help to…