![](https://www.howwesell.asia/wp-content/uploads/2022/12/level-up-laz-it-up-title-laz.png)
See how our featured sellers let their dreams lead the way. Let their success stories become yours!
![](https://www.howwesell.asia/wp-content/uploads/2022/10/SG_Godwin_Laz_Seller-897x1024.png)
![](https://www.howwesell.asia/wp-content/uploads/2022/10/SG_Godwin_Laz_Seller_shop.png)
Follow in the footsteps of our featured sellers and step your game up with the right e-commerce platform.
Featuring Godwin from Goh Sin Huat, Singapore
Established in 1959, Goh Sin Huat Electrical Pte Ltd has served the neighborhoods of Singapore well with their brick and mortar store. But in order to compete in modern retail, they needed to level up with a digital expansion.
In 2016, Godwin (third Generation Business Owner) transformed the once-traditional business by stepping into the realm of e-commerce through Lazada, bringing Goh Sin Huat to a wider audience online and ushering it into the digital age.
![](https://www.howwesell.asia/wp-content/uploads/2022/10/journey-godwin-1.jpg)
1980s
GOH SIN HUAT
opens first shophouse
![](https://www.howwesell.asia/wp-content/uploads/2022/10/journey-godwin-2.jpg)
1990s
NEW FLAGSHIP STORE
is established
![](https://www.howwesell.asia/wp-content/uploads/2022/10/journey-godwin-5.jpg)
2016
GOH SIN HUAT
starts retailing on Lazada
![](https://www.howwesell.asia/wp-content/uploads/2022/10/journey-godwin-3.jpg)
2019
GODWIN GOH
inducted as Lazada’s Seller Ambassador
From brick-and-mortar to a booming online business, Goh Sin Huat’s inspirational journey serves as a reminder that anyone can level up their business and step into the future as a Lazada seller.
Our collab with Lazada has been crucial in our e-commerce journey
- Godwin Goh
![](https://www.howwesell.asia/wp-content/uploads/2022/10/Godwin.jpg)
Becoming a Lazada seller has never been easier
![](https://www.howwesell.asia/wp-content/uploads/2022/10/Step-1.png)
Step 1
Create Seller Account and Upload Products
![](https://www.howwesell.asia/wp-content/uploads/2022/10/Step-2.png)
Step 2
Optimize and Manage
your Store
![](https://www.howwesell.asia/wp-content/uploads/2022/10/Step-3.png)
Step 3
Start to Sell and Earn