In less than 6 months, our Lazada revenue surpassed our offline brick and mortar sales revenue.
We were a traditional brick-and-mortar business selling electronic goods until the rental for the retail shop increased year on year. We decided to venture into selling online in 2014 and Lazada provided us with an easy payment gateway, 3PL delivery service, customer service and many free training guidance. All of this led to our online orders increasing and expanding our customer base to the whole Malaysia where we couldn’t serve from our brick-and-mortar store previously. In less than 6 months, our Lazada revenue surpassed our offline brick and mortar sales revenue.
Later, we were appointed to become Lazada Malaysia’s Seller Ambassador and got the opportunity to work closely with Lazada University to organise offline community seller training workshops. Despite the COVID-19 pandemic initiating a lockdown, our community sellers continue to flourish as we encourage each other on WhatsApp group chats and Facebook community groups to keep on learning, sharing, and inspiring each other.
Community sellers were able to survive during the lockdown by learning how to improve store builders, send out parcels safely and implementing strict SOPs. We hope to organize more offline training workshops to encourage more traditional SME to kick start their ecommerce journey together.
In the future, I would like to continue working in ecommerce and be in the position that helps me adapt to change quickly. I believe change is the only constant and learning to adapt is the way we function.
