One of the many difficulties of running an eCommerce store is having to sell your product to consumers who are not able to physically interact with your product. That’s where visual commerce comes into play. Visual commerce is all about using images, videos, and other visual content to showcase products and entice customers to make purchases.
In short, visual commerce is the level up from normal static visuals. Instead of simply using product photos to market your business, it incorporates other types of visuals, such as consumer-generated media, interactive content, engaging videos, and even augmented reality to enhance your customer’s shopping experience.
Visual commerce can have a significant impact on your eCommerce business as it increases customer engagement and improves the user experience, which can lead to high conversion rates. By investing in visual commerce, you can also create a more polished and professional image for your brand. This can help to build trust with your customers and differentiate your business from competitors.
Here are some strategies on how to use visual commerce to propel your store towards further success:
Invest in high-quality images
Invest in high-quality visuals that showcase your products in the best possible light. A photograph has the wonderful ability to evoke feelings from its viewer without communicating them verbally. This is indispensable to your marketing.
Use professional photography that shows off the unique features and benefits of your products. Use multiple angles, zoom-ins, and alternate views to help customers make informed buying decisions. Clear and detailed images help to build trust with potential customers, who are more likely to buy from you if they can see exactly what they are getting.
Product videos provide a more immersive experience for your customers. Consider creating product videos that demonstrate your products in action and showcase its features and benefits. These videos can be shared on your website and social media channels to showcase your products and encourage purchases. Product videos can also improve your search engine rankings and visibility. This is because search engines often prioritize video content over other types of content.
Use social media platforms
Utilize social media platforms like Instagram, Pinterest, and YouTube to showcase your products. Not only are these platforms free for anyone to use, they allow you to share images and videos that are highly engaging and can drive traffic to your website.
Leverage user-generated content
User-generated content can help you to increase engagement and drive sales. Encourage your customers to share images and videos of themselves using your products on social media or on your website. You can do this by creating a branded hashtag or even by running a content. This user-generated content can be highly valuable in promoting your products and building brand awareness. You can also include user-generated content in your product pages to show customers how other people are using and enjoying your products. This creates social proof which can help to reduce purchase anxiety and increase the likelihood of a sale.
Interactive features can increase customer satisfaction by providing a more personalized and engaging shopping experience. Consider adding interactive features in a user-friendly and accessible way to your product pages, such as 360-degree views or augmented reality, to help customers visualize themselves using your products as well as interact with your products in a more dynamic way.
Use analytics tools to track the performance of your visual content. Analytics can provide valuable insight into identifying which images and videos are resonating with your audience, by tracking metrics such as views, likes, shares and comments, and allow you to adjust your strategy accordingly. For example, if certain visual content is not performing well, you may need to reevaluate your content strategy or make changes to your product offerings.
Optimize for mobile
More and more customers are shopping on their mobile devices, which means it’s more crucial than ever to optimize visual commerce for mobile. One way to do so is by simplifying your navigation to make it easier for customers to find what they’re looking for on a small screen, and use a mobile-first approach when designing your store to ensure your visual content is optimized for mobile devices first rather than desktops. When creating video content, focus on short-form videos that can easily be viewed on a smaller screen.
Visual commerce can be a powerful tool for eCommerce businesses looking to enhance the online shopping experience, build their brand identity, and increase sales. By understanding its benefits and implementing some of the tips above, you can leverage the power of visual commerce to bring success to your online store.
With high-quality images, videos, and interactive features, you can engage your customers, increase conversion rates, and build a strong and more memorable brand image.