With a passion for fashion that empowers women, Nutchar Rachataworaphon (June) and Cutchareeya Rachataworaphon (Joanna) grew their fashion brand from a side hustle to an eCommerce business, which has over 40,500 followers! Read on to learn how they leveraged Lazada’s nifty eCommerce tools.
How old were you when you joined Lazada as a seller and what made you want to become one?
Around 22 or 23 when we signed up as a seller four years ago. We imagined ourselves styling a white t-shirt with a black skirt and believed others do too. So, an idea to make the working uniform stylish and enable women to feel confident wearing it emerged. While we built our brand out of passion on a hobby basis, we truly felt that it had potential to grow.
Have you ever had experience selling before going online to do it? If you came from brick and mortar, what surprised you the most about selling online?
No, we had no experience with retail or selling before starting out as an eCommerce seller. Our only trial was Facebook and Line social selling that was limited by a small customer base and a lack of brand awareness.
Did you leave a job to open your own business? If yes, what motivated you to take that step?
We started our fashion business as a hobby and part-time stint. Soon, we received a company’s offer to invest in our brand provided that we work on it as a full-time job.
What made you decide to sell in your current category?
Keeps Design sells in the women’s fashion category. We started selling out of a passion for wearable empowerment and as a hobby.
What is the most fulfilling part of being an eCommerce seller now?
Back then, we saw Lazada’s potential and we were right. We are happy with the App’s large user base and its reputation as a trustworthy eCommerce platform. Our brand and products have grown a lot thanks to Lazada’s helpful seller tools, various payment methods for customers to choose from, and easy order management.
What are some of the most challenging parts of being your own boss?
Growing our brand presence and the business is the most challenging part of being our own boss. Of course, being on a platform with a large user base can uplift growth.
Do you have advice for anyone who might want to be their own boss?
Be open-minded about selling on eCommerce platforms or Apps. For us, Lazada is one of the best with many users, the potential to enhance brand awareness, and the ability to connect customers with products via LazMall.
What are your three top tips for anyone who wants to succeed in selling online?
- Use LazLive to elevate user engagement and greatly increase traffic to your eCommerce store. It also allows your customers to buy things inside your live video.
- Leverage on Sponsored Discovery Ads. We like this tool a lot as we get to see how many customers click add to cart and how many items that they add. The plus point is that Lazada suggests our shop to users who browse similar styles as what we offer.
- Don’t miss out joining eCommerce platform sales campaigns such as 10.10, 11.11, or 12.12 to drive more customer traffic. Sales seasons are perfect for easy conversion from interested users to real buyers.
Look out for more insights in the latest ‘Be Your Own Boss’ series, where Lazada profiles its inspiring and successful young sellers within the ASEAN region who decided to become their own boss. Stay tuned for more amazing seller B.Y.O.B stories! #BYOB