Pristine – Be Your Own Boss

Reading time: 3 minutes

Offering premium yet affordable scented candles and reed diffusers, Lincoln’s brand Pristine has an eCommerce presence of over 42,500 followers! Read on to rejuvenate your senses and be inspired by this bright Lazada seller.

Name: Lincoln Thong Zheng Wen
Age: 29
Name of store: Pristine
Category: Home & Living
Joined Lazada in:2020

How old were you when you joined Lazada as a seller and what made you want to become one?

It was 2020. I was 27 when I signed up as a seller in the heat of eCommerce growth. Pristine has always been an affordable premium brand. I felt that Lazada’s platform could represent our brand with its great UI and UX features in addition to hosting a good mix of fellow respectable brands.

Have you ever had experience selling before going online to do it? If you came from brick and mortar, what surprised you the most about selling online?

Yes, we set up a website and a few departmental stores sold our products. What surprised me the most was how new brands got to be positioned alongside established ones in Lazada. As a result, brand exposure became faster compared to traditional selling.

Did you leave a job to open your own business? If yes, what motivated you to take that step?

Yes, I left my job to run Pristine full-time. I believed that a strong brand needed a lot of time and effort to build – making 100% focus necessary.

What made you decide to sell in your current category? 

I saw a gap in the market for a premium yet affordable home fragrance brand that can appeal to consumers and stay relevant. 

The existing luxury brands felt inaccessible to everyday consumers while cheap but poorly branded fragrances lacked the element of emotional connection.

Hence, Pristine was founded to meet this gap!

What is the most fulfilling part of being an eCommerce seller now?

I am satisfied that Lazada has made Pristine level up to become an omnichannel seller. Unlike offline or website sales, eCommerce enables us to reach a larger consumer base without difficulty and high cost.

What are some of the most challenging parts of being your own boss?

Making tough business decisions is the most challenging part. However, this is essential for success!

Do you have advice for anyone who might want to be their own boss? 

Learn to delegate. Teamwork makes great work.

What are your top three tips for anyone who wants to succeed in selling online?

  1. Invest in great photos and images
  2. Gain as much visibility on Lazada as possible by using the seller tools such as LazMall, LazLive, and Sponsored Discovery Ads
  3. Practice great customer service and communications to form a memorable connection with your customers.

Interested in following your own path as an entrepreneur? Start selling now on Lazada and reap all the benefits.

Look out for more insights in the latest ‘Be Your Own Boss’ series, where Lazada profiles its inspiring and successful young sellers within the ASEAN region who decided to become their own boss. Stay tuned for more amazing seller B.Y.O.B stories! #BYOB

recent articles

It’s not uncommon to feel unmotivated and uninspired as an entrepreneur sometimes. Entrepreneurship takes a lot of hard work and the road to success can be filled with rough patches. In the first few years, growing businesses may face numerous…

Being your own boss isn’t easy. There is much to juggle and most entrepreneurs tend to focus the bulk of their energy on developing their business plans and making profits. But when you focus all your energy on long term…

Many aspiring entrepreneurs are in love with the idea of owning their own business - you’re the one in control and the financial rewards could be life-changing - but it’s not exactly a walk in the park. The barriers for…

Running an eCommerce business and being an entrepreneur can be both a rewarding but complex process that requires time, investment and effort. Whether you’re new or a seasoned eCommerce entrepreneur, you are going to face challenges at every step of…

Small is beautiful. eCommerce has broken down the traditional business boundaries of needing a prominent shop on a town's high street to be successful. Today, you don't even need to hire a web developer to build and maintain a website…

Running an eCommerce business can be daunting especially if you are a new seller looking to win the hearts of potential customers. You need a keen eye for consumer trends and juggle an array of tasks such as photography, video…

Shopping cart abandonment can be one of the most frustrating challenges for eCommerce brands and retailers. Shopping cart abandonment happens when shoppers add items to their cart but leave your site before making a purchase.For most online brands and retailers,…

Adding a little personalization into your eCommerce marketing can lead to higher conversions and more sales revenue. While not a new strategy by any means, personalization can mean the difference between customers choosing your brand or shopping elsewhere. The fact…