Level Up your Business with Lazada Tools: Laz It Up 2.0

Reading time: 4 minutes

eCommerce is the future of retail and Godwin Goh, a Lazada Seller Ambassador is testament to it. Godwin brought Goh Sin Huat Electrical Pte Ltd, his 61-year-old family business selling electrical appliances to the next level by joining Lazada in 2016.

Initially hesitant, all doubts faded when the results were in: A 50% increase in sales, year on year! Here are some Lazada Seller Tools that Godwin uses to boost his sales exponentially.

eCommerce is the future of retail and Godwin Goh, a Lazada Seller Ambassador is testament to it. Godwin brought Goh Sin Huat Electrical Pte Ltd, his 61-year-old family business selling electrical appliances to the next level by joining Lazada in 2016.

Initially hesitant, all doubts faded when the results were in: A 50% increase in sales, year on year! Here are some Lazada Seller Tools that Godwin uses to boost his sales exponentially.

Storebuilder

Goh Sin Huat’s engaging store on Lazada with the coveted Preferred status.

Godwin attests that Lazada Storebuilder is the most effective tool to stand out from your competitors. You get to personally strategize, customize, and design your store page with:

Existing templates with drag and drop modules.
Personalized Product Listing decorations and Product Descriptions.
Seamless branding by placing company logos on product listings.
Pro tip: Build your store in a way that showcases an overview of Brands, Item Type, and Price Range. Always upload high-quality pictures with vivid colors to entice customers.

Lazada Seller Vouchers

Godwin’s Lazada Store fully utilizes the Seller Vouchers feature by placing easy-to-click buttons along his virtual storefront. Godwin positions Voucher buttons with catchy titles such as Collect Voucher Here, Apply Coupon!, and at the very top of his stunning store: Follow Us to Get Exclusive Follower Vouchers.

Vouchers not only create an element of excitement but serve to make the customer feel special. You want the consumer to think: “I am a loyal customer, hence I have value-added benefits and access to all these exclusive deals.”

Free Shipping Promo

Free shipping is one of Lazada’s top Seller Tools to skyrocket your sales level. For Godwin, being in control of his own fleet is advantageous and has obviously worked well for him. Goh Sin Huat actually boasts a 100% score for on-time shipping.

Free Shipping also can help you in these ways:

  • Persuading the buyer to add more items to cart.
  • Increasing the prices of your items to absorb the free shipping fee, balancing out your costs.

Hybrid Retail and Lazada Bundle Deals

These days, it’s not uncommon to shop both online and offline. There is a buzzing trend of hybrid or omnichannel retail post-lockdown. 2021 year-end statistics showcase an increase in visits to physical retail outlets coupled with Lazada’s online shopping festival success.

  • Offline to Online Marketing
    Godwin has utilized this unique tool where his walk-in customers can scan stickers with codes that are attached nearby his electrical appliances and make a purchase via Lazada.This way, real-life buyers get to benefit from Lazada Promotions that use Bundle Deal Strategies to drive sales. These can be the classic Buy 1 Get 1 Free and Buy 3 get 40% or a limited time Flexi Combo to create a sense of urgency.
  • Online to Offline Marketing
    Alternatively, you may insert a store pick-up option upon checkout. This encourages people to visit your physical store and ideally, shop more when they arrive. This also gives you the opportunity to show the face behind the brand.

Godwin stands tall and proud at his 61-year-old family business’ shopfront.
Watch Godwin share about his eCommerce journey here.

Don’t miss out on the eCommerce market and Level Up your business today by signing up with Lazada here.

recent articles

Let’s say you’ve been selling on an eCommerce platform for a while. You’ve long figured out your startup capital, identified your target audience, developed a great product, and networked with the right suppliers. After selling for a while, you’ve decided…

Entrepreneurship is a journey that requires hard work, dedication, and commitment. While on this journey however, having goals gives entrepreneurs a sense of direction and purpose. Goals can help focus efforts on achieving specific outcomes, and give them something to…

We simply cannot live without our phones today! This is true for everyone, consumers and businesses alike. From the blaring iOS or Android alarms in the morning to checking MetaWallet or playing games at night, we access various mobile Apps…

It’s not uncommon to feel unmotivated and uninspired as an entrepreneur sometimes. Entrepreneurship takes a lot of hard work and the road to success can be filled with rough patches. In the first few years, growing businesses may face numerous…

Being your own boss isn’t easy. There is much to juggle and most entrepreneurs tend to focus the bulk of their energy on developing their business plans and making profits. But when you focus all your energy on long term…

Many aspiring entrepreneurs are in love with the idea of owning their own business - you’re the one in control and the financial rewards could be life-changing - but it’s not exactly a walk in the park. The barriers for…

Running an eCommerce business and being an entrepreneur can be both a rewarding but complex process that requires time, investment and effort. Whether you’re new or a seasoned eCommerce entrepreneur, you are going to face challenges at every step of…

Small is beautiful. eCommerce has broken down the traditional business boundaries of needing a prominent shop on a town's high street to be successful. Today, you don't even need to hire a web developer to build and maintain a website…